Blog

Last week at Marketade – Jan 16-20

Posted on January 23rd, 2012 by John

Last week at Marketade we:

• Finalized information architecture for new  Winn Design site — based on card sort and tree test findings
• Finished initial customer development interviews for new Urban Igloo service
• Interviewed over 30 more people for our SEO/SEM consultant position
• Learned a lot about Google’s First Click Free program
• Ran trial remote usability tests for financial services client and refined scenarios and tasks based on results
• Created a minimum viable product (MVP) for a Marketade side project (stay tuned …)

0 Comments

Last week at Marketade – Jan 9-13

Posted on January 16th, 2012 by John

Here are a few things we did last week at Marketade:

• Kicked off SEO work for Cruise Specialists, a unit of Travel Leaders
• Interviewed a bunch of great candidates for our SEO/SEM consultant position
• Optimized Google Analytics conversion tracking for Intelligence Press and Shale Daily

0 Comments

Last week at Marketade – Jan 2-6

Posted on January 10th, 2012 by John

Here are some of the ways we kicked off 2012 at Marketade:

• Began recruiting for an SEO/SEM consultant
• Kicked off SEO for an Atlanta architecture firm
• Did Lean-inspired customer development interviews for new Urban Igloo initiative
• Tried live intercept recruiting for the first time using Ethnio — for an online tree test for home remodeler Winn Design

0 Comments

SEO/SEM consultant position

Posted on January 6th, 2012 by John

We’ve begun recruiting for an experienced SEO/SEM consultant to help us with the new client projects.  Proximity to DC is a plus but not a requirement. 

Here’s the full description and application form.  Please help us spread the word.

1 Comment

Last year at Marketade: 2011

Posted on January 2nd, 2012 by John

As we say goodbye to 2011, here’s a look at many of the 25+ clients we worked with last year, along with the types of projects we did with them:

Web Services & Technology

• AdJuggler (Ad Server Software): SEM
• Aptaria (Cloud Computing): SEO/SEM, Web Design, Copywriting, Analytics & Social Media
• OneID (Online Digital Management): Web Design
• StoryDesk (iPad Software): SEO/SEM

Real Estate

• Urban Igloo (Apartment Finder): Strategy, Web Development/Design, Usability/UX, SEO/SEM, Copywriting, Analytics & Social Media
• Winn Design (VA Home Remodeler): Web Design, Usability/UX, SEO/SEM, Social Media & Analytics

Health & Fitness

• CBT for Insomnia (Sleep Program): SEO
• Jonah’s Treehouse (Kids Play Gym): Web Development & SEO
• Onelife Fitness (Gym Chain): SEO/SEM, Web Development & Analytics
• SugaredSpoon (Medication Reminder Service): Web Development/Design, Usability/UX

Financial Services

• GEICO (Insurance): Usability/UX, SEO & Mobile App Development

Professional Services

• Ameronix (Web Development & Design): SEO
• Inkwell Strategies (Speechwriting): SEO/SEM
• Law Office of Susan L. Sanders (Estate Lawyer): SEO
• Law Office of Regina A. DeMeo (Family Lawyer): SEO
• Netcito (Mentoring for Entrepreneurs): Copywriting
• New Heights Communications (PR & Public Affairs): SEO/SEM

News & Information

• Intelligence Press (Gas Industry News): SEO & Analytics
• Silk Road Intelligencer (Central Asia News): Strategy

Other

• Alternate Roots (Arts & Events): SEO/SEM
• Bungolow (Latin American Travel Site): Web Development
• Dexter Industries (Robotic Sensors): SEM
• Potomac Arts Academy (Arts & Education): SEO/SEM

Thanks to all of our clients for making 2011 a great one.  We learned a ton and are especially excited to be taking on more projects in the areas of user experience (UX) and Lean Startup strategy as we enter 2012.  Stay tuned …

0 Comments