by John Nicholson | Dec 11, 2013 | uncategorized
Sunday’s NY Times business section has a great cover story on the British government’s application of behavioral economics: “The Ministry of Nudges”. I had heard that David Cameron was a fan of “nudge” approaches to policy but hadn’t read much about it until now. It’s...
by John Nicholson | Dec 5, 2013 | uncategorized
This morning I listened to a Tim Ash Landing Page Optimization podcast with Stephen Pavlovich of Conversion Factory. Stephen offered an interesting conversion tip at the end of the interview: On your conversion confirmation page, ask people this question: “What was...
by John Nicholson | Nov 17, 2011 | uncategorized
This is a companion article to the video below on measuring SEO results with web analytics. It is meant for people who have already watched the video. The first section is for people who want an easy-to-follow list of the steps I run through in the video. The second...
by John Nicholson | Nov 12, 2011 | uncategorized
Let’s say you have a small math tutoring business in Arlington, Virginia and you’ve been using Google AdWords for the last few months to attract new clients. You’ve acquired a few good customers from the campaign, but not enough to justify the thousands of dollars...
by John Nicholson | Nov 8, 2011 | uncategorized
When we first joined Affinity Lab, we were lucky to overlap for about a year with Provoc, a top-notch web design and development group. They’ve since grown out of the Lab, but before they did I was able to work with them on a couple SEO and writing projects and...
by John Nicholson | Nov 7, 2011 | uncategorized
Whenever somebody asks me to look at their AdWords campaign to see if it needs help, the first thing I check is whether they’re using negative keywords. If they’re not, I know I can help them — a lot. It always amazes me how many companies —...
