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July/August 2011
Here's the summer issue of Marketade's newsletter. Enjoy!
How to Write for the Web
Writing on most business sites falls somewhere between bad and awful. Here are 3 tips for improving your writing online (and beyond). — John
Form vs. Function: A False Choice
Should you design your website to be usable and effective or exciting and beautiful? With the proper focus, you can do both ... — Karan
Why Checklists Make You Smarter
Think checklists are just for mindless bureaucrats? In this practical book review, learn how to use good checklists to prevent costly mistakes, inspire teamwork, and free your brain to perform better ... — John
What's New at Marketade
In the last couple months we became a Google Certified Partner. We did SEO and search marketing for national music and arts festival Roots Fest, the just-launching SNOBSWAP (eBay for fashionistas), progressive PR firm New Heights Communications, and the speechwriters at Inkwell Strategies. We helped GEICO with some mobile web development. And we gave medication reminder app SugaredSpoon a facelift. Until September ... follow us on Twitter to stay in the loop!
See other issues of The Keyword at our archive.
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