Redbox and limited choice

Interesting article from Rob Walker in the NYT on redbox’s success in offering a limited selection of DVDs to consumers. “In the venture’s early days, [president Mitch] Lowe says, redbox actually experimented with different models, offering wider...

WSJ on volunteer advisers

Have a startup and want to tap into free advisers? The WSJ has some options: “Some small-business owners say their firms are surviving tough economic times thanks in part to advisory boards they regularly turn to for fresh perspectives and support.”

Inc. on microtesting

One of my favorite parts of The 4-Hour Workweek is Tim Ferriss’s discussion of microtesting new products — marketing something cheaply and scientifically online to see if you get interested buyers before you go produce it. It’s very consistent with...

Giving new products a familiar ring

Good piece in the NY Times – from a Harvard B School professor – on the importance of positioning new products within familiar categories: “Humans instinctively sort and classify things. It’s how we make sense of a complex world. So when companies...

Wash Post on digital nomads

I recently came across this fun front page article from a couple months back in the Post on the rise of ‘digital nomads’, people who “work — clad in shorts, T-shirts and sandals — wherever they find a wireless Web connection to reach...