by John Nicholson | Nov 23, 2009 | uncategorized
As we start recruiting for our first Marketade interns, this recent WSJ article on virtual internships caught my eye, and makes me wonder: for most internet-based small businesses, is it better to have an A-talent intern working remotely, or a B-talent intern working...
by John Nicholson | Nov 21, 2009 | usability
A few years ago, my friend Paul sent me this great list from B.J. Fogg and the Web Credibility team at Stanford. Unlike a lot of top 10 tips lists, this one is backed by rigorous research. High recommended — I revisit them every few months.
by John Nicholson | Nov 18, 2009 | uncategorized
I was shocked when I watched the ESPN highlights of the recent Patriots-Colts game. With 2 minutes left in the game — leading by 6 points — and with the ball on their own 28, Pats coach Bill Belichick decided to go for it on 4th-and-2. I’ve always...
by John Nicholson | Nov 12, 2009 | uncategorized
A few good tips from “How to Market Your Business With Facebook” from the NY Times: Identify a short list of goals before you begin. Show some personality in your page. Don’t shill. Use your page to engage-and trust that sales will follow. Use...
by John Nicholson | Nov 6, 2009 | uncategorized
I recently did some SEO work for a client, whose web designer later suggested I didn’t know what I was doing because I hadn’t touched the site’s meta keywords. So I went looking for a credible source stating that meta keywords don’t matter. I...