by John Nicholson | Mar 16, 2010 | metrics & analytics
UPDATE: For a more recent (and better) post on the topic below, see my November 2010 post Track SEO with Google Analytics. It includes a video and a link to a companion article that demonstrate a much more thorough approach to using filters than what I describe...
by John Nicholson | Mar 1, 2010 | metrics & analytics
Interesting recent article on the murky business of measuring web traffic from Carl Bialik of the Wall Street Journal. He elaborates on some points in a post on The Numbers Guy blog. Most interesting to me is his discussion of the gap between internal site numbers...