I’ve just posted an article on our site on 5 Reasons You Need SEO.  Here’s the intro:

My friend Carolyn, a life and business coach in DC, wrote to me after our last newsletter and said, “The acronym SEO – it always gets me. What is it? Why do I need it?” I realized there were probably a lot of other people asking these same questions. So here are my answers, directed to Carolyn, but applicable to any company.

First, a quick definition. SEO stands for “search engine optimization,” which is the process of ensuring that your website can be found by people looking for your type of product or service on search engines.

And now for my top 5 reasons you need it …

Read the full article here…

When you’re done reading it, let me know what reasons I missed in my list — or if you have other questions about SEO — by leaving a comment below.