Google’s bad press

A few clients sent me yesterday’s great NY Times feature story on JC Penney’s underhanded SEO techniques, so I figured a blog post was in order.  The Times uncovered huge numbers of spammy links pointing to JC Penney’s site, which it suggests helped it achieve #1...

Melete SEO step 3: pre-SEO analysis

This is part 3 in a series of blog posts capturing our SEO makeover for the Melete Foundation. On any SEO project, before you jump into core tasks like keyword research, content optimization, and link building, it’s important to learn as much as you can from existing...

Melete SEO step 1: kickoff meeting

This is the first of a series of blog posts capturing an “under the hood” look at our SEO Makeover for the Melete Foundation.  The first step in our process was a kickoff meeting. I visited Melete’s office in DC’s Dupont Circle and spent about...