by John Nicholson | Feb 14, 2011 | uncategorized
A few clients sent me yesterday’s great NY Times feature story on JC Penney’s underhanded SEO techniques, so I figured a blog post was in order. The Times uncovered huge numbers of spammy links pointing to JC Penney’s site, which it suggests helped it achieve #1...
by John Nicholson | Feb 8, 2011 | metrics & analytics
This is part 3 in a series of blog posts capturing our SEO makeover for the Melete Foundation. On any SEO project, before you jump into core tasks like keyword research, content optimization, and link building, it’s important to learn as much as you can from existing...
by John Nicholson | Feb 3, 2011 | metrics & analytics
This is part 2 in a series of blog posts capturing our SEO makeover for the Melete Foundation. Following our kickoff meeting, the next step in Melete’s SEO Makeover was to optimize their web tracking. Since measurement and analysis are key to the process, it’s...
by John Nicholson | Feb 2, 2011 | uncategorized
We’re excited to share a new search engine marketing (SEM) case study featuring our client Say It Visually! Here were the 5 takeaways: AdWords can be a great marketing channel, especially when you have a product or service that is high dollar-per-sale and/or in...
by John Nicholson | Feb 1, 2011 | uncategorized
This is the first of a series of blog posts capturing an “under the hood” look at our SEO Makeover for the Melete Foundation. The first step in our process was a kickoff meeting. I visited Melete’s office in DC’s Dupont Circle and spent about...