Remote usability testing: why and how

In my latest tip article for our newsletter, I give an overview of remote usability testing.  Here’s the summary: Remote usability testing is an easy and cheap way to identify parts of your website or application that are tripping up, confusing, or frustrating...

Using persuasion science to improve your website

For the new issue of our newsletter I review Yes! 50 Scientifically Proven Ways to Be Persuasive, a book from 3 leading social psychologists, including heavyweight Robert Cialdini.  It’s a fun book and has applications for just about anyone. Check out my review...

Medication reminders from SugaredSpoon

We’re excited to have recently partnered with AdherenceScience to launch a web application that addresses the huge problem of people forgetting to take their medications.  At SugaredSpoon, you can get daily reminders to take your medications by email, phone...