by John Nicholson | May 24, 2011 | usability
In my latest tip article for our newsletter, I give an overview of remote usability testing. Here’s the summary: Remote usability testing is an easy and cheap way to identify parts of your website or application that are tripping up, confusing, or frustrating...
by John Nicholson | May 23, 2011 | books
For the new issue of our newsletter I review Yes! 50 Scientifically Proven Ways to Be Persuasive, a book from 3 leading social psychologists, including heavyweight Robert Cialdini. It’s a fun book and has applications for just about anyone. Check out my review...
by John Nicholson | May 12, 2011 | uncategorized, usability
I’ve long been a fan of web usability testing — the process of watching representative users complete tasks on your site and pinpointing where they encounter problems. But with traditional user testing, the steps of finding a venue as well as recruiting, scheduling,...
by John Nicholson | May 11, 2011 | uncategorized
Imagine you run a hotel chain that’s trying to help preserve the environment and cut costs by getting more guests to reuse their towels. You have 4 options for what the little cards in the bathroom say: Help our hotel save energy Partner with us to help save the...
by John Nicholson | May 5, 2011 | marketade news
We’re excited to have recently partnered with AdherenceScience to launch a web application that addresses the huge problem of people forgetting to take their medications. At SugaredSpoon, you can get daily reminders to take your medications by email, phone...