For our upcoming newsletter I’ve written an article on How to Write for the Web, which I’ve just posted on our site.  Here’s the intro …

Every week or so, I get an email from someone seeking recommendations for a social media coordinator, an iPad or iPhone developer, or an online video expert.  But rarely do I hear from someone looking for a good web copywriter.  Which is a shame, because despite all of the advances in Web technologies, words are what people focus on when they visit a site – and most business sites still have awful writing.

I go on to give tips under 3 principles:

  1. Make it scan-able
  2. Sound like a real person
  3. Emphasize how you’re different

Check out the article and then share your feedback and questions below.