How to Write for the Web

Every week or so, I get an email from someone seeking recommendations for a social media coordinator, an iPad or iPhone developer, or an online video expert. But rarely do I hear from someone looking for a good web copywriter. Which is a shame, because despite all of...

Wired on feedback loops

Speaking of good articles in Wired … last week I really enjoyed this piece on the power of feedback loops.  The concept isn’t new but he offers some fun examples of new products built around the idea of loops.  I may try out the Zeo headband for sleep...

The real lesson from Duke Nukem Forever

There was some buzz in the last few weeks about a tweet blunder related to the video game “Duke Nukem Forever.”  A PR agency got fired as a result, and as the Ad Age story concludes, it’s a good “reminder to cut off all access to Twitter when...