Whenever somebody asks me to look at their AdWords campaign to see if it needs help, the first thing I check is whether they’re using negative keywords. If they’re not, I know I can help them — a lot. It always amazes me how many companies — even large ones — don’t take advantage of negative keywords.
For our upcoming newsletter I’ve written an article on why and how to use negative keywords in AdWords, along with their necessary partner: the Search Terms Report. Check it out and then share any questions or additional tips below.