by John Nicholson | Jan 6, 2014 | content strategy
I never know what people mean when they use the term “content marketing.” With “content strategy,” I always like what I hear. But with “content marketing,” I hear a lot of what sounds like $20-an-article, factory-made stuff like press releases, ezine articles,...
by John Nicholson | Jan 2, 2014 | usability
Earlier this week the NY Times had a nice overview of Stanford’s D.school and its design thinking approach, which includes: Building students’ “empathy muscle” by getting them “to leave campus and observe people as they deal with...
by John Nicholson | Jan 2, 2014 | marketade news, usability
In addition to a web content intern, we’re also looking for a UX/usability intern. This is a great opportunity for grad students or recent grads in human factors, HCI, interaction design, etc. to gain real-world experience in web and mobile. Read the job description...