by John Nicholson | Jun 28, 2017 | a/b testing, collaboration, user research
A real estate company adopts a culture of research and testing, and within months achieves a 180% increase in leads. Challenge: Renter Leads Down 60% The multi-state apartment finder company called us in a panic. They had overhauled their site a few months back, with...
by John Nicholson | Jun 26, 2017 | user research
Challenge: No Access to Customers for B2B User Research It was around noon on a spring Friday. The following Monday morning, our product and marketing strategy was due to PRWeb’s VP of Ecommerce. In the previous couple weeks, we had done all the research they asked us...
by John Nicholson | Jun 22, 2017 | information architecture, user research
Challenge: The Marketer-Designed IAThe marketing team at a Fortune 500 financial company, with a well-recognized consumer brand, was working with their IT group to create a microsite. The site would house informational and brand-focused content, which had previously...
by John Nicholson | Jun 21, 2017 | a/b testing, metrics & analytics, nonprofit, user research
Challenge: “This is Not What I Expected” For the first time in 10 minutes, the bulldog lover in our usability test was speechless. She’d been browsing the PetSmart Charities website, learning about the non-profit and its efforts to end pet homelessness. She was...
by John Nicholson | Jun 19, 2017 | collaboration, healthcare, nonprofit, user research
Challenge: Differing Opinions on How to Improve Designs 80% of Alzheimer’s research studies are delayed because too few people sign up to participate. The Banner Alzheimer’s Institute has been on a mission to change this equation. Their recruiting goals are...