by Karan Gill | Nov 30, 2011 | lean startup, marketade news
John and I recently attended a Lean Startup Machine weekend bootcamp in DC. This was an opportunity to learn and apply Lean Startup principles to a real-world startup idea in a highly focused setting. There were about 60 attendees and over 15 mentors and speakers –...
by Karan Gill | Sep 28, 2011 | uncategorized
We recently launched a complete site redesign for Urban Igloo, a DC-based apartment finder that helps connect landlords and renters. We have been working with Urban Igloo on marketing and backend systems development for some time so we had a firm grasp of their...
by Karan Gill | Jul 27, 2011 | uncategorized
Good web design uses visual elements to enhance ease-of-use (usability) first, while being pleasing to the eye and conveying an appropriate personality second. In many years of detailed metrics analysis and testing, we have seen that trendier or more visually creative...
by Karan Gill | Mar 22, 2011 | uncategorized
In the past few years, mobile web browsing has exploded with the introduction of devices such as the iPhone. This growth has companies everywhere scrambling to come up with ways to adapt to their customers’ rapidly changing information needs and to leverage the...
by Karan Gill | Jan 31, 2011 | uncategorized
As business owners are sometimes surprised to learn, the costs and effort associated with developing online functionality like a web storefront or online property listing system are far more involved than creating a simple “brochure” website that only tells people...
