Provoc’s interview with John on SEO

When we first joined Affinity Lab, we were lucky to overlap for about a year with Provoc, a top-notch web design and development group.  They’ve since grown out of the Lab, but before they did I was able to work with them on a couple SEO and writing projects and...

Keyword research tips: a scientific approach

In my latest newsletter tip article, I cover how to do keyword research — the critical first step for any SEO project.  The process often takes me 5+ hours, but I’ve boiled it down to the essentials so that you can do it in 3 hours or less if you’re...

How to Write for the Web

Every week or so, I get an email from someone seeking recommendations for a social media coordinator, an iPad or iPhone developer, or an online video expert. But rarely do I hear from someone looking for a good web copywriter. Which is a shame, because despite all of...

Danny Sullivan on Panda

SEO expert Danny Sullivan has a great write-up on Google’s Panda Update over on Search Engine Land.  From his intro: With Google Panda Update 2.2 upon us, it’s worth revisiting what exactly Panda is and isn’t. Panda is a new ranking factor. Panda is not an entirely...