Form vs. function: a false choice

Good web design uses visual elements to enhance ease-of-use (usability) first, while being pleasing to the eye and conveying an appropriate personality second. In many years of detailed metrics analysis and testing, we have seen that trendier or more visually creative...

Danny Sullivan on Panda

SEO expert Danny Sullivan has a great write-up on Google’s Panda Update over on Search Engine Land.  From his intro: With Google Panda Update 2.2 upon us, it’s worth revisiting what exactly Panda is and isn’t. Panda is a new ranking factor. Panda is not an entirely...

Results from SEO makeover for PhotoTour DC

Back in October, we selected PhotoTour DC (previously PhotoTour Excursions) as the winner of our first SEO makeover contest for DC small businesses.  We’ve had a lot of fun working with Lynford Morton during this process and, as we draw a close to this makeover, are...

Title tags and SEO: a primer

For our latest newsletter I’ve written an article on title tag optimization — what I call the “easiest way to boost your Google rankings.”  If you’ve read the article and have feedback or questions, please submit them below. Given that we often spend 5+ hours on Step...