by Karan Gill | Sep 28, 2011 | uncategorized
We recently launched a complete site redesign for Urban Igloo, a DC-based apartment finder that helps connect landlords and renters. We have been working with Urban Igloo on marketing and backend systems development for some time so we had a firm grasp of their...
by John Nicholson | Sep 27, 2011 | uncategorized
In my latest newsletter tip article, I cover how to do keyword research — the critical first step for any SEO project. The process often takes me 5+ hours, but I’ve boiled it down to the essentials so that you can do it in 3 hours or less if you’re...
by John Nicholson | Sep 17, 2011 | uncategorized
It’s hard to overemphasize the importance of thorough keyword research for search engine optimization (SEO). Most companies rely on their gut when choosing the keywords to optimize their site around — leading to wasted effort and disappointing results. The 7 steps...
by John Nicholson | Sep 15, 2011 | uncategorized
Ever since reading Drive by Dan Pink, I’ve enjoyed running across anything written by or referencing Harvard’s Teresa Amabile — since Pink is a big fan of her work on worker engagement. So I was excited to see her NY Times op-ed a couple weeks back...
by John Nicholson | Sep 14, 2011 | uncategorized
Over the summer, New York Times science columnist John Tierney wrote about “decision fatigue”, a recent discovery that willpower gets depleted with use throughout the day, much like a muscle. His most interesting example came from an Israeli prison parole...
by John Nicholson | Aug 30, 2011 | uncategorized
Last Sunday’s NY Times Magazine has a great piece on “decision fatigue” and willpower, by my favorite Times columnist John Tierney. It’s adapted from his forthcoming book on the topic with FSU social psychologist Roy Baumeister — the leading proponent of the idea...
