Lean Personas for Marketade: A Team Sport Approach

Earlier this year, we decided to initiate sales and marketing efforts with a focus on UX projects.  Before we could start, we needed to get a better handle on who to target. We love creating research-based personas based on customer interviews and field studies.  But...

6 UX priorities for 2014

Winter always inspires a lot of work-related reading and reflection from me. Perhaps it’s the association of cold and darkness with school and long nights in the library. This winter I’ve been reading mostly about mobile UX, responsive design and content strategy....