Are We a Good Fit for You?
Learn more about our unique approach and the types of projects that are a good fit — and a poor fit — for us.
Things to Know About Us
Below are key points about us that we find helpful to share before hopping on a call or exploring your project specifics.
We work with a small number of clients.
We’re a small team and we only take on 6 to 8 new client projects per year — mostly with enterprise and mid-size organizations. Our approach is unique and, while we’re a great fit for some teams, we’re not the right fit for most.
We’re a great fit for teams that need alignment.
Our best work is with organizations that need help getting on the same page. We use workshops to bring your team into the research analysis and ideation process. It’s messier than a report-focused approach, but it’s much better at driving alignment and action. See our work with Tonal for an example.
We specialize in strategic and discovery research.
Many of our projects include exploratory research that helps teams get aligned on major strategic directions, like which audience to target or what to build next. These projects often start with user interviews and might include concept testing or journey mapping. We also do plenty of usability testing of existing products, but mostly as part of ongoing retainers that allow for iterative research. Quick, narrowly-focused research projects — and pre-planned research that just needs execution or recruitment help — are not our sweet spot.
Our biggest impact is with digital product teams.
We work with teams across many functions, including UX, design, marketing, IT, research, innovation, and strategy. That said, our sweet spot is research for product teams working on enterprise software and other digital products. Because they own short-term and strategic product decisions, product managers and directors get the most mileage out of our strategic research, iterative approach, and collaborative workshops.
Our minimum level of engagement is $50k.
Most of our engagements cost between $50k and $150k USD and last 2-3 months or more. Often they include multiple rounds of research and a mix of methods. Our ongoing retainers start at $25k per month.
Things to Know About You
Here are some signs that we might — or might not — be a good fit for you.
We might be a good fit if:
- You have a big challenge
- You want a strategic partner
- You struggle with team alignment
- Your team is eager to participate
- You have executive buy-in
We might be a poor fit if:
- You have a big RFP
- You want an implementation or recruitment partner only
- You want a big report
- Your team is too busy to observe the research
- You are looking for a cheap consultant
Want to Chat?
We start with an intro call via Zoom that gives each of us time to ask questions and see if we’re a potential fit for each other.
Want to learn more about our work before you speak with us? Check out a few of our case studies.
Discovery & Strategic Research
- How 1–800-PACK-RAT Used Journey Maps to Start a Customer Experience Transformation — We interviewed customers of this top moving company to understand their journeys. We then collaborated to identify big innovations and small wins.
- Understanding Enterprise Buyers Through User Research & Value Proposition Mapping — A top B2B technology firm was exploring a new type of cybersecurity solution. We led discovery research with enterprise security leaders to test hypotheses.
- How Tonal Turned Customer Journey Mapping into a Team Sport — Months before the pandemic, we went into Tonal customers’ homes to gain a deep understanding of their needs — paving the way for actionable personas and journey maps.
UX & Usability Research
- How Holistic UX Research Helped Remove Self-Service Barriers — Facing silos and a “stuck” KPI, an enterprise firm partnered with Marketade to embrace collaborative research, mixed methods, and rapid experimentation — and turned executive scrutiny into praise.
- How a Card Sort Helped a Top Financial Firm Create an Intuitive IA — While challenging to do right, a card sort study is the best starting point for generating a user-centered information architecture. Here’s the 12-step process we used for a Fortune 500 content hub — and the challenges we overcame.
- Quantifying UX Improvements: A Case Study — A Nielsen Norman Group case study of Marketade’s research-driven overhaul of a metal and woodworking machinery B2B site’s information architecture that resulted in an 85% improvement in findability.
Ongoing Research Programs
- How to Build an Enterprise UX Research Program: 9-Step Case Study — Learn how a large company built a scalable research program that transformed its call center user experience and drove measurable business results.
- Can Mess-Loving User Researchers Win Over Metrics-Loving Executives? — The story of how we turned a senior manager from research skeptic to cheerleader, igniting a 7-year partnership and a 2000% jump in sales leads.
- How PetSmart Charities Combined Methods to Increase a Signup Rate from 27% to 71% — A national nonprofit embraced a research cycle with qualitative and quantitative testing — and achieved a 167% lift on its top KPI.