Are We a Good Fit for You?

We only pursue work that is a great match for our unique expertise and where we can have a big impact. Rather than pitching you, we focus on figuring out whether we’re the right fit for each other. 

Things to Know About Us

Below are key points about us that we find helpful to share before hopping on a call or exploring your project specifics.

We work with a small number of clients.

We’re a small team and we only take on 6 to 8 new client projects per year — mostly with enterprise and mid-size organizations. Our approach is unique and, while we’re a great fit for some teams, we’re not the right fit for most.

We’re a great fit for teams that need alignment.

Our best work is with organizations that need help getting on the same page. We use workshops to bring your team into the research analysis and ideation process. It’s messier than a report-focused approach, but it’s much better at driving alignment and action. See our work with Tonal for an example.

We specialize in strategic and discovery research.

Many of our projects include exploratory research that helps teams get aligned on major strategic directions, like which audience to target or what to build next. These projects often start with user interviews and might include testing of concepts or an MVP. We also do plenty of usability testing of existing products, but mostly as part of ongoing retainers that allow for iterative research. Quick, narrowly-focused research projects — and pre-planned research that just needs execution or recruitment help — are generally not our sweet spot.

Our minimum level of engagement is $50k.

Most of our engagements cost between $50k and $200k USD and last 2-3 months or more. Often they include multiple rounds of research and a mix of methods. Our ongoing retainers start at $25k per month.

Things to Know About You

Here are some signs that we might — or might not — be a good fit for you.

We might be a good fit if:

  • You have a big challenge
  • You want a strategic partner
  • You struggle with team alignment
  • Your team is eager to participate
  • You are flexible on budget and timing

We might be a poor fit if:

  • You have a big RFP
  • You want an execution partner only
  • You want a big report
  • Your team is too busy with other work
  • Your top criteria are price and speed

Want to Chat?

It takes some time to find out if we’re the right fit for each other. We start with a 45-minute intro call via Zoom that gives us each plenty of time to ask questions. We recommend getting any key decision-makers from your side on this initial call.