Are We a Good Fit for You?

Learn more about our unique approach and the types of projects that are a good fit for us.

How We’re Unique

We work with a small number of clients.

We’re a small team and we only take on 6 to 8 new client projects per year — mostly with enterprise and mid-size organizations. Our approach is unique and, while we’re a great fit for some teams, we’re not the right fit for most.

We’re a great fit for teams that need alignment.

Our best work is with organizations that need help getting on the same page. We use workshops to bring your team into the research analysis and ideation process. It’s messier than a report-focused approach, but it’s much better at driving alignment and action. See our work with Tonal for an example.

We love challenges that need a creative research approach.

Our favorite clients know they need user research to help solve their challenges … but are open to the approach and methods. Our biggest value comes from creating a research strategy based on your goals and questions. We then implement that strategy, from recruiting users to moderating sessions to writing a report. Already have your research planned out in detail? Just need an implementation partner? We’re happy to chat but we’re probably not the best fit.

Our biggest impact is with digital product teams.

We work with teams across many functions, including UX, design, marketing, IT, research, innovation, and strategy. Our sweet spot is research for product teams working on enterprise software and other digital products. Because they own short-term and strategic product decisions, product managers and directors get the most mileage out of our strategic research, iterative approach, and collaborative workshops.

We might be a good fit if:

  • You have a big challenge
  • You want a strategic partner
  • You struggle with team alignment
  • Your team is eager to participate
  • You have executive buy-in

We might be a poor fit if:

  • You have a big RFP
  • You want an implementation or recruitment partner only
  • You want a big report
  • Your team is too busy to observe the research
  • You are looking for a cheap consultant

Want to Chat?

We start with an intro call via Zoom that gives each of us time to ask questions and see if we’re a potential fit for each other.