Services

Research-driven strategy.
Lean implementation.
Measurable results.

Most digital agencies treat marketing, website design, and content as separate concerns. But your users encounter them as part of a whole experience. At Marketade, we’re interested in that whole experience—and in making it the best it can be.

Our holistic approach combines the advantages of:

UX research and digital marketing

Shouldn’t testing and analytics set the agenda for site improvements? We think so, and we base our plans for design, SEO, and content on solid research, not guesswork.

Strategy and implementation

We don’t just churn out ideas; we’ll work closely with your team to put our recommendations into action. With us, you’re getting a partner.

Broad experience and tight collaboration

Our experts check in with each other every day. As a result, all the pieces of a project fit together and accomplish multiple goals. Plus, we avoid those scary week-before-launch communication crises.

Near-term impact and ongoing value

We tackle projects in manageable phases (instead of draining resources with a risky full redesign). Then we monitor metrics, keep testing, and strengthen your website over time.

Ready to improve your site?
Contact us today

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Usability testing and UX research

What’s the best way to spot your site’s biggest obstacles? Watching users complete tasks. We do this every month, along with other kinds of research, to deeply understand your customers.

What we do:

  • Observe users interacting with your website or app in real time.
  • Conduct customer interviews to understand their goals and pain points.
  • Catch problems before they’re too costly to fix, by testing mockups, wireframes, and site maps.

How you benefit:

More conversions from a website that delights users and simplifies common tasks.

Why Marketade?

Because research is part of our ongoing process. It’s not a one-shot deal. We interview, observe, and test in a lean, cyclical manner. And we combine that research with quantitative analytics to fuel our SEO, content, and design work.

Worried about usability problems?
Contact us today

Marketade increased a U.S. nonprofit’s newsletter signup rate by 167% after conducting form usability testing and eliminating friction points.

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Search engine optimization (SEO)

Good SEO isn’t short-term sorcery. Our responsible approach boosts your Google rankings and site traffic by improving content, navigation, and underlying structure for long-term advantages.

What we do:

  • Identify and prioritize the 100 to 500 keywords most important to your business.
  • Overhaul your content so that it answers searchers’ questions and stands out as unique according to Google’s formulas.
  • Address technical SEO issues and obstacles, such as duplicate content and crawling errors.

How you benefit:

Better search engine rankings for the keywords that count—ones that bring audiences with a high probability of converting—and lower bounce rates.

Why Marketade?

Because we’re all about demystifying SEO. Sure, there are under-the-hood elements to set up, but the bulk of our SEO work makes your content more useful and easier to find for humans as well as search engines.

Need to make your site more search-friendly?
Contact us today

Marketade grew a travel company’s qualified organic traffic from 100 visitors per month in 2013 to 6,000+ visitors per month today.

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Content strategy and copywriting

Online users don’t have time for long blocks of text or “marketese.” They want scannable information and concrete reasons to convert. We create content that’s rich in facts and makes you stand out from competitors.

What we do:

  • Catalog your site content and assess what should be added, deleted, or reworked.
  • Define a unified plan and guidelines to focus your content and enhance your credibility through a consistent brand voice.
  • Write copy that emphasizes the strengths of your products or services with language that makes sense to customers.

How you benefit:

Original copy that keeps visitors on your site and persuades them to buy, sign up, or take another conversion action.

Why Marketade?

Because we watch users interact with your content. Most copywriters don’t test their work with real live people—but we do. Instead of filling pages with copy that merely sounds cute, clever, or inspirational, we stay in tune with what your busy customers need to know.

Looking for content that sets you apart?
Contact us today

Marketade wrote product descriptions that increased conversions by over 200% for key sections of a metalworking e-commerce site.

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UX and visual design

Unlike fleeting design trends, easy-to-use websites are always in style—and profitable. We integrate site architecture and content into our nimble design process. The result? Pages that elegantly combine form and function.

What we do:

  • Design layouts, navigation, and forms so they’re intuitive for users.
  • Organize an information architecture that flows logically and helps search engines and users find relevant pages.
  • Create appealing visuals, logos, and style guides.

How you benefit:

Increased conversions, lower abandonment rates, and a site that reflects your brand’s personality.

Why Marketade?

Because our designers combine creative genius with humility. We treat designs as hypotheses and hone them by watching users and analyzing data. And unlike most designers, who treat content and SEO as afterthoughts, we bake those elements in from the start.

Want a design that wins over customers?
Contact us today

Marketade helped increase bookings by $425,000 in 1 week on a luxury cruise site by redesigning a promotion page.

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Web analytics

Which site metrics matter? That depends on your company. We refine our focus to the metrics tied to your goals. Then we tame and interpret all that overwhelming data into takeaways for SEO, design, and content strategy.

What we do:

  • Identify and track key performance indicators (KPIs) by setting up custom dashboard reports.
  • Present an evolving picture of what’s happening on your site: how users are getting there, what they’re doing, and which ones convert.
  • Run A/B split tests and interpret which site version had the most desirable impact on KPIs.

How you benefit:

Better understanding of users’ behavior patterns, so you can diagnose problems and monitor trends.

Why Marketade?

Because we work hard to learn about your business model and identify the metrics that matter to you. No generic graphs on visitors and pageviews. Our reports and analyses drive action.

Unsure how your site’s performing?
Contact us today

With the help of Google Analytics data, Marketade designed a multi-page A/B test that increased leads by 3x for a real estate company.

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Search engine marketing (SEM)

Our paid search ad campaigns immediately put your site in front of users looking for what you sell or offer.

What we do:

  • Target keywords likely to generate leads and sales through paid search ads.
  • Gather intelligence on clickthrough rates and conversion rates that can inform and shape ongoing SEO strategy.
  • Create display ads and remarketing campaigns that support your paid search efforts.

How you benefit:

More traffic, higher conversion rates, and a return on your investment without waiting for SEO initiatives to take effect.

Why Marketade?

Because we treat SEM as a testing lab that produces constant learning. Our campaigns lead to smarter SEO, more effective landing page designs, and better-converting messaging.

Marketade lowered a U.S. financial firm’s cost per lead from AdWords by 67%, while increasing its conversion rate by 102%.

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Ready to learn more about how Marketade’s services can benefit you?

Contact us today