UX Research Services

We are a nimble UX research agency that specializes in qualitative methods and remote collaboration. Our consultants draw from a diverse toolkit to address your product team’s research questions and goals, including:

Past UX Research Projects

Usability Testing for Malwarebytes

To guide a B2B software product redesign, we led qualitative research and an analysis workshop with product and UX team members. Learn more: Usability Testing with IT Security Managers for Malwarebytes.

Content Testing for GEICO

To support an insurance product team, we led iterative content testing with overnight changes between rounds. Learn more: Rapid Content Testing for a Complex GEICO Product.

Personas for Herman Miller

10 contextual interviews with customers of HM’s Design Within Reach furniture brand followed by a 1-day persona-building workshop. Learn more: Creating Research-Based Personas for Herman Miller.

Early-Stage UX Testing for McDonald’s

Prototype testing of a new mobile ordering flow — followed by quick design changes and another round of testing. Learn more: Prototype UX Testing of a New McDonald’s Mobile Ordering Flow.

Heuristic Evaluations for Epsilon

Partnered with this agency to conduct UX audits for a top 20 global pharma company. Prioritized 100+ recommendations across 4 websites. Learn more: Improving Pharmaceutical Websites with a Human Factors Heuristic Evaluation.

Concept & MVP Testing for Thales

Software concept testing with IT security leaders to inform product decisions at this 80,000-employee company. Learn more: Helping Thales Test Enterprise Security Concepts with B2B Decision-Makers.

Tree Testing for Baileigh

IA research to help this industrial machinery company overhaul its site structure and increase self-service, web sales, and sales team productivity  Learn more: How Tree Testing Improved Baileigh’s Product Findability by 85%.

Card Sort for United Nations

Card sort and first-click testing for a 2,500-person agency within the UN System. 12 moderated plus 100+ unmoderated sessions. Informed the IA for a new HR portal. Learn more: Improving an HR Portal’s Findability through IA Research.

UX Testing for American Water

3 early-stage usability studies to improve the customer experience of this utility’s new web portal — each followed by a stakeholder workshop. Learn more: Prototype Usability Testing of Billing Scenarios for American Water.

“I thought the interview set-up, organization, and deliverables were all fantastic!”

Jeremy Abrahams

UX Design Lead, Herman Miller

Our Typical Process

While our consultants customize each project, many of our UX research projects follow a variation of this 5-step approach.


We get up to speed and align on your project goals, audiences and KPIs.


We deliver a summary report with all findings, solution ideas and research artifacts.


We facilitate a remote workshop to analyze, align, and act on the research.


We conduct a rigorous recruiting and screening process to find representative users.


We moderate 1:1 research sessions, and often supplement this with quantitative research.

“Working with Marketade has been an amazing experience. I highly recommended them to anyone!”

Hung Ngo

Senior UX Designer, PenFed Credit Union

Helping Teams Across the U.S. & Beyond

As a fully-remote, distributed team since day one, our firm has embraced remote UX research and a virtual project process for over 12 years. This has allowed our small consulting team to work with organizations in just about every major city in the U.S. It also means we can recruit research participants from across the U.S. and beyond.

Before the pandemic, we led about half of our client workshops remotely and the other half in person. The pandemic helped us discover more ways to facilitate super-productive virtual workshops. We now lead nearly 100% of our research and workshops remotely.

Within the U.S., we have user research clients or team members in these cities:

Eastern U.S.

  • New York City
  • Washington DC
  • Philadelphia
  • Boston
  • Baltimore
  • Atlanta
  • Miami
  • Orlando
  • Charlotte
  • Raleigh/Durham
  • Charlottesville
  • Detroit
  • Columbus

Central U.S.

  • Chicago
  • Minneapolis
  • Milwaukee
  • Austin
  • Dallas
  • Houston

Mountain U.S.

  • Denver
  • Boulder
  • Phoenix
  • Salt Lake City

Pacific U.S.

  • San Francisco
  • Los Angeles
  • San Jose
  • San Diego
  • Las Vegas
  • Portland
  • Seattle

“Settled matters we would otherwise debate endlessly”

Derwin Olivier

Head of Continuous Improvement, Aggreko