Custom User Research Services

We are a nimble UX research agency that specializes in qualitative methods and remote collaboration. Our consultants draw from a diverse toolkit to address your team’s research questions and goals, including:

Recent User Research Projects

Personas for Herman Miller

10 contextual interviews with customers of HM’s Design Within Reach furniture brand. Then a 1-day persona-building workshop at their HQ in Michigan.

Card Sort for United Nations

Card sort and first-click testing for a 2,500-person agency within the UN System. 12 moderated plus 105 unmoderated sessions. Informed the IA for a new HR portal.

Content Testing for GEICO

Content testing of the current digital claims flow plus prototypes. Drove research-backed changes to link/button text, form field labels and other microcopy.

Tree Testing for Nu Skin

Tested 3 navigation variations for Nu Skin’s main website, running participants through 14 findability tasks. Small-scale moderated testing plus 150 quantitative sessions.

Buyer Journey Research for PenFed

In-depth interviews with 10 recent home buyers about their journeys. Defined 11 key home-buying steps and identified pain points and highlights.

Heuristic Evaluations for Epsilon

Partnered with this agency to conduct UX audits for a top 20 global pharma company. Analyzed 2 consumer sites and 1 B2B site. Prioritized 50+ recommendations.

UX Evaluation & Training for BI

A 3-phase UX evaluation of BI’s enterprise software: 1) current state field study with 3 site visits, 2) prototype testing with 3 user groups, and 3) UX training for 50 developers.

Intercept Testing for Travel Leaders

For concept testing of a new website feature, we wanted frequent travelers actively searching for a travel agent. We recruited them via intercepts on relevant web pages.

In-Home Research for Tonal

In-home interview and observation sessions with Tonal home gym customers in 4 cities. Followed by a 2-day workshop to create personas and journey maps.

“I thought the interview set-up, organization, and deliverables were all fantastic!”

Jeremy Abrahams

UX Design Lead, Herman Miller

Our Typical Process

While our consultants customize each project, many of our UX research projects follow a variation of this 5-step approach.


We get up to speed and align on your project goals, audiences and KPIs.


We deliver a summary report with all findings, solution ideas and recordings.


We facilitate a 1-day remote workshop with research observation, analysis, and ideation.


We conduct a rigorous recruiting and screening process to find representative users.


We moderate 1:1 research sessions, and often supplement this with quantitative research.

“Working with Marketade has been an amazing experience. I highly recommended them to anyone!”

Hung Ngo

Senior UX Designer, PenFed Credit Union