Custom User Research Services

We are a nimble UX research agency that specializes in qualitative methods and remote collaboration. Our consultants draw from a diverse toolkit to address your team’s research questions and goals, including:

Recent User Research Projects

Multi-Method Research for McDonald’s

Large-scale UX research in 2021 to generate insights for a new McDonald’s initiative. 70+ moderated usability sessions plus 12 heuristic reviews of digital platforms.

Card Sort for United Nations

Card sort and first-click testing for a 2,500-person agency within the UN System. 12 moderated plus 105 unmoderated sessions. Informed the IA for a new HR portal.

Personas for Herman Miller

10 contextual interviews with customers of HM’s Design Within Reach furniture brand. Then a 1-day persona-building workshop at their HQ in Michigan.

Tree Testing for Nu Skin

Tested 3 navigation variations for Nu Skin’s main website, running participants through 14 findability tasks. Small-scale moderated testing plus 150 quantitative sessions.

Content Testing for GEICO

Content testing of the current digital claims flow plus prototypes. Drove research-backed changes to link/button text, form field labels and other microcopy.

Heuristic Evaluations for Epsilon

Partnered with this agency to conduct UX audits for a top 20 global pharma company. Analyzed 2 consumer sites and 1 B2B site. Prioritized 50+ recommendations.

UX Evaluation & Training for BI

A 3-phase UX evaluation of BI’s enterprise software: 1) current state field study with 3 site visits, 2) prototype testing with 3 user groups, and 3) UX training for 50 developers.

Buyer Journey Research for PenFed

In-depth interviews with 10 recent home buyers about their journeys. Defined 11 key home-buying steps and identified pain points and highlights.

In-Home Research for Tonal

In-home interview and observation sessions with Tonal home gym customers in 4 cities. Followed by a 2-day workshop to create personas and journey maps.

“I thought the interview set-up, organization, and deliverables were all fantastic!”

Jeremy Abrahams

UX Design Lead, Herman Miller

Our Typical Process

While our consultants customize each project, many of our UX research projects follow a variation of this 5-step approach.


We get up to speed and align on your project goals, audiences and KPIs.


We deliver a summary report with all findings, solution ideas and recordings.


We facilitate a 1-day remote workshop with research observation, analysis, and ideation.


We conduct a rigorous recruiting and screening process to find representative users.


We moderate 1:1 research sessions, and often supplement this with quantitative research.

“Working with Marketade has been an amazing experience. I highly recommended them to anyone!”

Hung Ngo

Senior UX Designer, PenFed Credit Union

Helping Teams Across the U.S. & Beyond

A mostly-remote process in normal times

As a fully-remote, distributed team since day one, our firm has embraced remote UX research and a virtual project process for over 10 years. In normal times, we visit our clients for 1 or 2 days during a typical user research project — to facilitate a research analysis workshop. This mostly-remote process has allowed our small consulting team to work with organizations in just about every major city in the U.S. It also means we can recruit research participants from across the U.S.

A 100%-remote process during the pandemic

Before the pandemic, we led about 50% of our user research workshops remotely. Especially for projects with distributed teams or quick turnarounds, remote workshops are a great option. During the pandemic, we’ve switched to 100% remote workshops and a fully-remote process. With the help of tools like Miro and various remote collaboration hacks, we’ve found more and more ways to facilitate super-productive virtual workshops.

Within the U.S., we have user research clients or team members in these cities:

Eastern U.S.

  • New York City
  • Washington DC
  • Philadelphia
  • Boston
  • Detroit
  • Atlanta
  • Miami
  • Orlando
  • Charlotte
  • Raleigh/Durham
  • Charlottesville

Central U.S.

  • Chicago
  • Minneapolis
  • Milwaukee
  • Austin
  • Dallas
  • Houston

Mountain U.S.

  • Denver
  • Boulder
  • Phoenix
  • Salt Lake City

Pacific U.S.

  • San Francisco
  • Los Angeles
  • San Jose
  • San Diego
  • Las Vegas
  • Portland
  • Seattle

“Settled matters we would otherwise debate endlessly”

Derwin Olivier

Head of Continuous Improvement, Aggreko