Team
Since 2009, large and mid-size organizations have picked our nimble team based on our unique expertise: making user research a “team sport” and building long-term research programs. Today we’re a 9-person team of:
- User research consultants
- Usability experts
- Research trainers
- Ideation workshop facilitators
- Participant recruitment experts
Sonya Badigian
UX Researcher | MHCI from CMU
Passionate about research, content, and meeting users where they are. Carnegie Mellon HCI alum.
Kristina Barnett
Director of Client Impact | MA, Sociology
A rare project manager who gets UX research. Managed Adaptive Path’s Austin studio.
Matt Brown
Director of User Experience | MSc, Digital Anthropology
Digital anthropologist-turned UX researcher. Drives collaboration on our UX team and with clients.
Nora Fiore
UX Writer | BA from Middlebury
Strategist and writer of user-centered content. Loves to watch people interact with her words.
Kristy Knabe
UX Strategist | MA from CMU
A UX pioneer. After CMU, helped launch usability testing at Apple. Then Vanguard, GSK and more.
John Nicholson
Principal | BA from Brown
Big-data digital marketer who saw the light when he stumbled across UX research.
Karishma Patel
UX Researcher | BA from UNC-Chapel Hill
Social innovator dedicated to human-centered design through UX research.
Elodie Shami
UX Researcher | BA from DePaul
A communications strategist and education advocate who applies the principals of UX in multidisciplinary contexts.
Emily Williams
UX Researcher | MA, Anthropology
Experienced and versatile researcher with broad expertise and enthusiasm for all things human-centered design.
Why Work with Us?
We connect research to impact.
We started as a results-obsessed marketing agency doing some usability testing on the side. Over time we focused on UX research, because that’s where clients saw the best ROI. Most UX firms treat business impact as a bonus. We treat it as a requirement and build it into projects from the start.
We make research a team sport.
95% of UX consultants disappear to do research and return with their findings and recommendations — like a waiter with your steak. 6 months later, their big report is collecting dust. We use an approach that drives action: bringing your team in on collaborative research and sketching.
We’re a nimble extension of your team.
We’ve been in your shoes. We’ve worked with arrogant, slow and overpriced agencies. We launched Marketade to be the consultancy we’d always wanted when we were the client: humble, nimble and ROI-focused.
We've Led User Research & Training at:
