Team
Since 2009, large organizations have picked our nimble team based on our unique expertise: making user research a “team sport” and building enterprise design thinking programs. Today we’re a 9-person team of:
- UX research consultants
- Usability experts
- Design thinking trainers
- Innovation workshop facilitators
Sonya Badigian
UX Researcher | MHCI from CMU
Carnegie Mellon HCI grad passionate about combining research, design and content.
Kristina Barnett
Director of Client Impact | MA, Sociology
A rare project manager who gets UX research. Managed Adaptive Path’s Austin studio.
Matt Brown
Director of User Experience | MSc, Digital Anthropology
Digital anthropologist-turned UX researcher. Drives collaboration on our UX team and with clients.
Nora Fiore
UX Writer | BA from Middlebury
Strategist and writer of user-centered content. Loves to watch people interact with her words.
Kristy Knabe
UX Strategist | MA from CMU
A UX pioneer. After CMU, helped launch usability testing at Apple. Then Vanguard, GSK and more.
John Nicholson
Principal | BA from Brown
Big-data digital marketer who saw the light when he stumbled across UX research.
Karishma Patel
UX Researcher | BA from UNC-Chapel Hill
Social innovator dedicated to human-centered design through UX research.
Nadia Lieblich
UX Researcher | BA, Linguistics
Researcher/designer with deep experience collaborating with sales and business operations teams.
Emily Williams
UX Researcher | MA, Anthropology
Experienced and versatile researcher with broad expertise and enthusiasm for all things human-centered design.
Why Work with Us?
We connect research to impact.
We started as a results-obsessed marketing agency doing some usability testing on the side. Over time we focused on UX research, because that’s where clients saw the best ROI. Most UX firms treat business impact as a bonus. We treat it as a requirement and build it into projects from the start.
We make research a team sport.
95% of UX consultants disappear to do research and return with their findings and recommendations — like a waiter with your steak. 6 months later, their big report is collecting dust. We use an approach that drives action: bringing your team in on collaborative research and sketching.
We’re a nimble extension of your team.
We’ve been in your shoes. We’ve worked with arrogant, slow and overpriced agencies. We launched Marketade to be the consultancy we’d always wanted when we were the client: humble, nimble and ROI-focused.
Questions?
Organizations We've Helped with UX Research & Design Thinking
