Team

We’re a nimble 7-person team with deep expertise in UX research and design thinking, and a passion for turning research into better experiences and business results.

Sonya Badigian

Sonya Badigian

UX Researcher | MHCI from CMU

Carnegie Mellon HCI grad passionate about combining research, design and content.

Kristina Barnett

Kristina Barnett

Director of Client Impact | MA, Sociology

A rare project manager who gets UX research. Managed Adaptive Path’s Austin studio.

Matt Brown

Matt Brown

UX Team Lead | MSc, Digital Anthropology

Digital anthropologist-turned UX researcher. Drives collaboration on our UX team and with clients.

Nora Fiore

Nora Fiore

UX Writer | BA from Middlebury

Strategist and writer of user-centered content. Loves to watch people interact with her words.

Kristy Knabe

Kristy Knabe

UX Strategist | MA from CMU

A UX pioneer. After CMU, helped launch usability testing at Apple. Then Vanguard, GSK and more.

Rob Russell

Rob Russell

UX Researcher | PhD, Cognitive Psychology

Cognitive psychologist with deep background in quantitative research methods.

John Nicholson

John Nicholson

Principal | BA from Brown

Big-data digital marketer who saw the light when he stumbled across UX research.

Why Work with Us?

We connect research to impact.

We started as a results-obsessed marketing agency doing some usability testing on the side. Over time we focused on UX research, because that’s where clients saw the best ROI. Most UX firms treat business impact as a bonus. We treat it as a requirement and build it into projects from the start.

We make research a team sport.

95% of UX consultants disappear to do research and return with their findings and recommendations — like a waiter with your steak. 6 months later, their big report is collecting dust. We use an approach that drives action: bringing your team in on collaborative research and sketching.

We’re a nimble extension of your team.

We’ve been in your shoes. We’ve worked with arrogant, slow and overpriced agencies. We launched Marketade to be the consultancy we’d always wanted when we were the client: humble, nimble and ROI-focused.

Interested in Working with Us?