Team
We’re a nimble 7-person team with deep expertise in UX research and design thinking, and a passion for turning research into better experiences and business results.
Sonya Badigian
UX Researcher | MHCI from CMU
Carnegie Mellon HCI grad passionate about combining research, design and content.
Kristina Barnett
Director of Client Impact | MA, Sociology
A rare project manager who gets UX research. Managed Adaptive Path’s Austin studio.
Matt Brown
UX Team Lead | MSc, Digital Anthropology
Digital anthropologist-turned UX researcher. Drives collaboration on our UX team and with clients.
Nora Fiore
UX Writer | BA from Middlebury
Strategist and writer of user-centered content. Loves to watch people interact with her words.
Kristy Knabe
UX Strategist | MA from CMU
A UX pioneer. After CMU, helped launch usability testing at Apple. Then Vanguard, GSK and more.
Rob Russell
UX Researcher | PhD, Cognitive Psychology
Cognitive psychologist with deep background in quantitative research methods.
John Nicholson
Principal | BA from Brown
Big-data digital marketer who saw the light when he stumbled across UX research.
Why Work with Us?
We connect research to impact.
We started as a results-obsessed marketing agency doing some usability testing on the side. Over time we focused on UX research, because that’s where clients saw the best ROI. Most UX firms treat business impact as a bonus. We treat it as a requirement and build it into projects from the start.
We make research a team sport.
95% of UX consultants disappear to do research and return with their findings and recommendations — like a waiter with your steak. 6 months later, their big report is collecting dust. We use an approach that drives action: bringing your team in on collaborative research and sketching.
We’re a nimble extension of your team.
We’ve been in your shoes. We’ve worked with arrogant, slow and overpriced agencies. We launched Marketade to be the consultancy we’d always wanted when we were the client: humble, nimble and ROI-focused.
Interested in Working with Us?
Organizations We've Helped with UX Research
