Team
Since 2009, large and mid-size organizations have picked our small team based on our unique expertise: making UX research a team sport and building long-term research programs. Our collaborative approach means that all of our consultants wear 2 key hats: user researcher and workshop facilitator.
We’re a remote agency with team members in or near: Washington DC, New York City, Philadelphia, Portland, Houston, Raleigh/Durham, and Vermont. We work with teams across North America, Europe, and other parts of the world.
Sonya Badigian
UX Researcher | MHCI from CMU
Passionate about research, content, and meeting users where they are. Carnegie Mellon HCI alum.
Kristina Barnett
Director of Client Impact | MA, Sociology
A rare project manager who gets UX research. Managed Adaptive Path’s Austin studio.
Matt Brown
Director of User Experience | MSc, Digital Anthropology
Digital anthropologist-turned UX researcher. Drives collaboration on our UX team and with clients.
Nora Fiore
UX Writer | BA from Middlebury
Strategist and writer of user-centered content. Loves to watch people interact with her words.
Kristy Knabe
UX Strategist | MA from CMU
A UX pioneer. After CMU, helped launch usability testing at Apple. Then Vanguard, GSK and more.
John Nicholson
Principal | BA from Brown
Big-data digital marketer who saw the light when he stumbled across UX research.
Karishma Patel
UX Researcher | BA from UNC-Chapel Hill
Social innovator dedicated to human-centered design through UX research.
Emily Williams
UX Researcher | MA, Anthropology
Experienced and versatile researcher with broad expertise and enthusiasm for all things human-centered design.
We've Led User Research & Training at:
