Team

We’re a nimble 7-person team with deep expertise in UX research, and a passion for turning research into better experiences and business results.

Sonya Badigian

Sonya Badigian

UX Researcher | MHCI from CMU

Carnegie Mellon HCI grad passionate about combining research, design and content.

Kristina Barnett

Kristina Barnett

Director of Client Impact | MA, Sociology

A rare project manager who gets UX research. Managed Adaptive Path’s Austin studio.

Matt Brown

Matt Brown

UX Team Lead | MSc, Digital Anthropology

Digital anthropologist-turned UX researcher. Drives collaboration on our UX team and with clients.

Nora Fiore

Nora Fiore

UX Writer | BA from Middlebury

Strategist and writer of user-centered content. Loves to watch people interact with her words.

Kristy Knabe

Kristy Knabe

UX Strategist | MA from CMU

A UX pioneer. After CMU, helped launch usability testing at Apple. Then Vanguard, GSK and more.

Rob Russell

Rob Russell

UX Researcher | PhD, Cognitive Psychology

Cognitive psychologist with deep background in quantitative research methods.

John Nicholson

John Nicholson

Principal | BA from Brown

Big-data digital marketer who saw the light when he stumbled across UX research.

Interested in Working with Us?