Team

We’re a 7-person team with deep expertise in UX research, and a rare ability to turn research into business results.

Our Team

Every team member is a UX research expert who specializes in a related area, such as content or analytics. We’re a remote team with a base in DC and members throughout the U.S.

Sonya Badigian

Sonya Badigian

UX Researcher

Carnegie Mellon HCI grad passionate about combining research, design and content.

Kristina Barnett

Kristina Barnett

Director of Client Impact

A rare project manager who gets UX research. Managed Adaptive Path’s Austin studio.

Matt Brown

Matt Brown

UX Team Lead

Digital anthropologist-turned UX researcher. Drives collaboration on our UX team and with clients.

Nora Fiore

Nora Fiore

UX Writer

Strategist and writer of user-centered content. Loves to watch people interact with her words.

Kristy Knabe

Kristy Knabe

UX Strategist

A UX pioneer. After CMU, helped launch usability testing at Apple. Then Vanguard, GSK and more.

Rob Russell

Rob Russell

UX Researcher

Cognitive psychologist with deep background in quantitative research methods.

John Nicholson

John Nicholson

Principal

Big-data digital marketer who saw the light when he stumbled across UX research.

Interested in Working with Us?