Team

Since 2009, large and mid-size organizations have picked our small team based on our unique expertise: making UX research a team sport and building long-term research programs.  Our collaborative approach means that all of our consultants wear 2 key hats: user researcher and workshop facilitator.

We’re a remote agency with team members in or near: Washington DC, New York City, Philadelphia, Portland, Houston, Raleigh/Durham, and Vermont. We work with teams across North America, Europe, and other parts of the world.

Sonya Badigian

Sonya Badigian

UX Researcher | MHCI from CMU

Passionate about research, content, and meeting users where they are. Carnegie Mellon HCI alum.

Kristina Barnett

Kristina Barnett

Director of Client Impact | MA, Sociology

A rare project manager who gets UX research. Managed Adaptive Path’s Austin studio.

Matt Brown

Matt Brown

Director of User Experience | MSc, Digital Anthropology

Digital anthropologist-turned UX researcher. Drives collaboration on our UX team and with clients.

Nora Fiore

Nora Fiore

UX Writer | BA from Middlebury

Strategist and writer of user-centered content. Loves to watch people interact with her words.

Kristy Knabe

Kristy Knabe

UX Strategist | MA from CMU

A UX pioneer. After CMU, helped launch usability testing at Apple. Then Vanguard, GSK and more.

John Nicholson

John Nicholson

Principal | BA from Brown

Big-data digital marketer who saw the light when he stumbled across UX research.

Karishma Patel

Karishma Patel

UX Researcher | BA from UNC-Chapel Hill

Social innovator dedicated to human-centered design through UX research.

Emily Williams

Emily Williams

UX Researcher | MA, Anthropology

Experienced and versatile researcher with broad expertise and enthusiasm for all things human-centered design.