Team Players
Since 2009, large and mid-size organizations have picked our small team over big firms based on our deep user research experience and expertise in building long-term UX research programs.
"Great team of professionals who really understand this space and how to make real progress."
As a UX researcher and content strategist I provide holistic, research-backed recommendations on content, design, and the relationship between the two. I investigate content problems through a UX lens and UX problems through a content lens.
After over three decades in this field, I remain a passionate advocate for the end user, always stressing the needs, wants, and desires of the user in defining, designing and implementing solutions.
A a born researcher, I have gravitated toward technology users in sophisticated areas such as science, healthcare, and law. I have developed a tool kit that can surface meaningful, actionable insights in any industry. Difficult questions, tough deadlines, and “impossible” tasks are the spice of (research) life.
From our start, helping teams use qualitative user research to innovate has been a driving force behind Marketade. I’m now lucky to be surrounded by a team of passionate researchers and to help a wide range of organizations use recurring UX research to drive business results.
I leverage my knowledge to translate user pain points into actionable insights through various methods, including both qualitative and quantitative research. This provides a holistic understanding of the problem and informs mindful design decisions that support both user needs and business goals.
With a PhD in anthropology and over 8 years of research experience, I am an expert at developing research programs that generate insights about the human experience. Currently, I am providing data-driven user insights and design recommendations for nonprofit organizations looking to embrace human-centered design.
I’m a user researcher passionate about turning real user stories into actionable insights. At Marketade, I help shape research plans, conduct interviews, and synthesize findings to guide thoughtful, user-centered design. My work is driven by a curiosity about how people interact with digital systems and a commitment to improving those experiences.