Collaborative User Research Consulting

From one-time user research projects to ongoing research partnerships, we help teams fall in love with customers, problems, and innovation. We’re a small remote agency trusted by big organizations.

Helping Teams Innovate During the Pandemic with User Research

We’re proud to have helped teams apply user research to new challenges over the last 18 months. Here are some highlights:

Tonal — Journey Mapping

In the era of “workout-from-home,” Tonal’s home gym is taking off. Just before the pandemic, we went into customers’ homes to watch them work out — and helped Tonal create actionable personas and journeys.

NIH — Mixed Methods

Early in the pandemic, we led user research for a large NIH study on building trust to increase Black and Latinx participation in medical trials.

NAACP — Content Research

As the 2020 elections approached, we led content testing and UX testing for an NAACP program to boost Black voter turnout in November and in Georgia’s Senate Runoffs.

PBS — Usability Testing

As kids jumped online en masse, we led our first-ever usability testing with preschoolers, helping PBS to improve access to its digital platforms.

McDonald’s — UX Research

McDonald’s is piloting a major initiative as part of a new growth strategy. We shared insights from in-depth UX audits and usability testing across 12 digital platforms.

Gates Foundation — Content

In late 2020 and early 2021, we partnered with Provoc to support a study related to COVID-19 treatments. Our focus was digital content based on in-depth user research.

Reports Get Ignored. Team Sport Research Gets Results.

Most user research agencies disappear to do research and return with a big report that no one reads.

We do the opposite. We guide your team through a collaborative research and ideation process that we’ve perfected with Fortune 500 clients.

This team sport approach works wonders at driving consensus, action, and a user-centered culture. And as a fully remote company since 2009, we can do it all virtually.

"A fantastic little agency that does amazing work."

Jared Spool

Founder, UIE

Get Your Team Aligned in a Day

From usability testing to custom user research to design thinking, workshops are the secret sauce behind our projects.

1. User Research

Learn about your customers and their needs through qualitative user research.

2. Problems

Reach team alignment on your biggest user experience problems.

3. Solutions

Ideate and rank solutions to your top problems. Plan next steps.