Emily Williams

UX Researcher

Houston, TX

Emily Williams

UX Researcher

Houston, TX

Much like UX research, my background has been a series of iterative experiments to find the right fit. I’ve done meaningful work in public health and cancer prevention, interesting technical work in the energy industry and ultimately landed in a spot that allows me to see a bit of everything. While I’ve had experience in several different domains, the study of and attention to human behavior has been at the core of what I do. I’ve always been interested in how people understand and make sense of the world around them. I think that building products and services from a place of empathy and genuine curiosity is the key to innovation. At Marketade, I bring a human-centered perspective to our clients’ most pressing business problems.

Recent Work

  • Federally-Funded Health UX Research — I led a team of researchers and designers through 40 qualitative interviews, several rounds of usability testing, and a 600-person quantitative study to develop a novel medical registry application on a federally-funded grant. For this project, I recruited BIPOC individuals and low-literacy users to specifically highlight their unique needs and concerns towards the medical industry. I was responsible for overseeing all research and research operations on this project, including managing HIPAA-compliant data privacy regulations, recruitment, participant incentives, qualitative and quantitative methods development and execution, data analysis and reports. 
  • Fortune 500 Financial Services Company — I implemented a recurring competitive research program to help this Fortune 500 company improve its effortlessness experience. Through this experience, I developed a rubric to track how well this company stacked against its competitors and a way to measure redesign efforts over time. My work in this space was both quantitative and qualitative to optimize their content and design — the best approach, if anyone is asking a resident nerd. 
  • Home Fitness Technology — I led a multi-state, in-home qualitative research project for Tonal, an in-home fitness strength training system. I traveled around the US to visit Tonal users and conducted 12 in-home contextual inquiries that included watching users do an interactive workout on Tonal, followed up with a discussion on how Tonal fits into their overall fitness routine, fitness motivators, the role of a virtual coach and training styles. I took all this data to Tonal and co-facilitated a 2-day workshop in which we co-created experience maps, personas, and prioritized product features and improvements with the Tonal team. 

Past Experience

  • In my previous life, I was a consultant to ExxonMobil. During my tenure, I led enterprise research initiatives focused on engineers that are responsible for monitoring the oil production. I traveled to various sites all over the globe and was responsible for implementing software and process changes that dramatically improved and streamlined engineering workflows.
  • I was also a consultant to The Royal Dutch Shell as both a researcher and service designer. In this role, I facilitated several design sprints and modified the infamous method for a large enterprise. Additionally, I worked on designing customer facing services and enterprise products focused on finance, marketing and analytics.
  • Prior to working in oil, I worked in population science and behavioral measurement at the University of New Mexico Comprehensive Cancer Center. This is the only NCI-designated comprehensive cancer center in the state of New Mexico. I worked on several clinical trials related to improving sedentary behavior among senior cancer survivors, encouraging minority women to receive genetic testing and understanding the financial impacts of cancer.
  • My interest in public health has also brought me to interesting places all over the US. I have designed and led several studies at the county level in Michigan, Idaho and Washington on a wide range of issues: domestic violence, alternative justice and food security.

Education

  • M.A. Anthropology, Western Michigan University
  • B.S. Biomedical Science

Outside the Office

  • Currently, I live in Houston with my partner, Jeff and the squirrels we feed with empty peanut butter jars.
  • My out of work hobbies include distance running in the mountains, cycling, powerlifting, rock climbing, kayaking and anything that involves movement.
  • My other hobby is an undying and committed love of food and making friends with people who share that love. What Houston lacks in outdoor scenery it makes up for in a huge range of delicious food options.
  • Finally, I’m endlessly curious. Currently, I am working my way through some data science courses and learning Python.

Emily’s Toolbox

  • Qualitative Research
  • Workshop Facilitation (including design sprints)
  • Design Thinking
  • Quantitative Research
  • Service Design
  • Relationship Building