UX Research for Education Organizations & Products
Need to conduct usability testing on a learning platform or university website? Need to run user research with young children, K-12 or college students, e-learners, or teachers? Our small research agency has deep experience working with a wide range of educational organizations and platforms, including:
- Colleges and universities like Stanford, UVA, Mount Sinai, and GMU
- Educational media and nonprofits like PBS and Smithsonian
- Early childhood development firms like Goddard Systems
Recent Education User Research Work
Goddard Systems — Usability Testing
Remote moderated UX testing with 10 parents seeking early childhood education. Tested emails and a website for this education franchise with over 530 schools and 70,000 students. Led a 1-day ideation workshop with marketing and design stakeholders.
University of Virginia — UX Testing & Workshops
Usability studies in 2019 and 2020 for an academic health system that includes the UVA Medical Center and the UVA School of Medicine. Moderated UX testing supplemented with a website survey and navigation tree testing. Workshops with staff and faculty.
PBS — Child/Parent UX Research
Contextual interviews and prototype UX testing in the summer of 2020 with 12 pairs of parents and young kids. Focused on digital account usage for “America’s largest classroom.” Facilitated a remote workshop with stakeholders to analyze and act on user research.
Smithsonian — Navigation Testing
As the world’s largest museum, education, and research complex, digital content findability is key for the Smithsonian Institution. Early in a redesign of its global website, we led navigation testing that informed an information architecture overhaul.
Stanford University — UX Evaluation
UX evaluation and A/B test recommendations for a web-based educational platform developed by Stanford and funded by the U.S. Department of Energy. The mobile-focused app applied behavioral principles to achieve large population-wide energy savings.
Icahn School of Medicine — App UX Testing
Rapid usability testing of an NIH-funded web app developed by the Icahn School of Medicine at Mount Sinai in NYC. Remote testing with 8 patients and 4 caregivers prior to launch of the app. Generated solutions for 30 UX problems uncovered during research.
SIYLI — Content Audit & Strategy
UX audit, content audit, and lightweight content strategy for the Search Inside Yourself Leadership Institute. Born at Google in 2007, SIYLI provides mindfulness training to companies and individuals, as well as teacher certification.
AARP — KPI Workshop & UX Testing
KPI alignment workshop with the management team for an online adult educational platform from AARP. Followed by qualitative usability testing with a mix of desktop and mobile users, a heuristic evaluation, and quantitative web data analysis.
George Mason University — User Testing
Lightweight usability testing and website UX audit for the community arts education division of GMU. Supplemented with quantitative analysis of Google search keyword data. Helped to double class enrollment within 6 months.
“I saw a lot of behaviors in our users I never would have predicted.”
Our Process for Education Research Projects
While our consultants customize each project, many of our education-focused user research projects follow this 5-step approach.
We reach alignment on your project goals, research questions, audiences, KPIs or OKRs, and logistics.
We deliver a summary report with all analysis findings, solution ideas and research recordings.
We facilitate a 1-day remote workshop with research observation, analysis, and ideation.
We conduct a rigorous recruiting and screening process to find representative users (e.g. students, teachers, staff, etc.)
We moderate 1:1 research sessions, and sometimes supplement this with quantitative research.
“Our enrollment has more than doubled since last semester. We really feel like this is because of the work you did for us.”
Why Educational Organizations Pick Marketade
We’re small … and love big challenges.
As a nimble team, we’re a great fit for education organizations facing bureaucratic hurdles or a slow-moving culture. While some agencies complain about these challenges, we embrace them. We adapt our process to meet your constraints and collaborate to find solutions or workarounds.
We drive alignment.
Colleges, universities, and educational nonprofits are among the most siloed types of organizations. When teams lack alignment, research gets ignored by those who don’t like the conclusions, and fails to drive change. Our “team sport” approach brings a diverse group of stakeholders together to observe and analyze research. This process works wonders at building alignment on your biggest problems and opportunities.
We love complex products.
If you need research related to complex learning platforms, content-heavy university websites, or EdTech software, you’ll be in good hands with our consultants. We roll up their sleeves every day to interview users and moderate UX testing of complex digital products. We also write research plans and recruit niche audiences for nearly every project we lead. You’ll benefit from all this experience throughout your project.
“Our team found the session very enlightening and beneficial. We got some great takeaways. You guys rocked it.”