Our Work

Our small remote agency works with enterprise and mid-size organizations across many industries. We specialize in collaborative discovery research and iterative UX testing that help teams build better digital products. We also help product teams build long-term research programs. Here’s some of our past work.

Discovery Research


Discovery research to inform a product strategy and roadmap. Included in-home observation sessions in 4 cities plus a 2-day workshop. Read the case study.

United Nations

Contextual interviews with international economists followed by concept testing of a tool related to sustainable development goals.

Herman Miller

Persona research for HM’s Design Within Reach furniture brand. Featured a persona-building workshop based on 1:1 user interviews.

UX Research

UVA Health System

Content-focused usability testing of UVA’s Cancer Center site. 1-day remote workshop that included stakeholder observation of research.


Moderated 70+ UX testing sessions across 12 digital platforms to generate insights for a new McDonald’s initiative. Emphasized demographic and literacy diversity in recruitment.


Prototype UX testing with parents and young children, focused on digital account usage and login flows. Led a remote workshop to analyze and act on the research.

Ongoing Research Programs


10 years of partnership with this insurer’s digital experience team. 300+ UX and discovery research projects, 100+ ideation workshops, and 5 recurring research programs.


10 research studies for this $18 billion multinational. Product/market validation and usability testing for enterprise software.


Partnering with this top-5 U.S. ad agency to bring user research and UX evaluations to its clients — including 4 pharma brands and 3 banks.

"A fantastic little agency that does amazing work."

Jared Spool

Founder, UIE

Our Work by Industry

At Marketade, we have a laser focus on collaborative user research. This specialization allows us to take a broad approach to industries and do better work as a result. Whatever industry you’re in, you’ll benefit from our diverse experience. We work with organizations across all major industries, including travel, industrial machinery, e-commerce and retail, and consumer products. We have especially deep experience in the industries below:

Financial Services

Banking | Insurance | Credit Unions


Associations | NGOs | Foundations

Health & Medical

Health Systems | Medical Trials | Pharma

Software & Technology

Enterprise & SMB | Consumer Products


Global | Federal | State & Local


Higher Ed | K-12 | Early Childhood | EdTech

Client List

Financial Services

  • BankFinancial
  • CIT Bank
  • Coin Cloud
  • Generali
  • International Monetary Fund (IMF)
  • PenFed Credit Union
  • Union Bank
  • Vanguard

Software & Technology

  • Alarm.com
  • BI Inc.
  • CAS
  • Cision
  • Doma
  • Guidewire
  • Malwarebytes
  • Network Solutions
  • Podium
  • Thales
  • Thryv
  • Tonal
  • Verizon

Health & Medical

  • Banner Health
  • Daiichi Sankyo
  • Genentech
  • GoodRx
  • Mount Sinai
  • National Institutes of Health (NIH)
  • Satcher Health
  • Statespace
  • Takeda
  • UVA Health
  • WCG
  • ZS


  • AARP
  • American Chemical Society
  • Gates Foundation
  • Humentum
  • March of Dimes
  • NFPA
  • PetSmart Charities
  • Rainforest Alliance
  • Smithsonian


  • Emory University
  • George Mason University
  • Goddard School
  • Morehouse School of Medicine
  • Icahn School of Medicine at Mount Sinai
  • PBS
  • Southern New Hampshire University
  • Stanford University
  • University of Virginia

Consumer Products & Services

  • 1-800-PACK-RAT
  • American Water
  • Herman Miller
  • McDonald’s
  • Midtown Athletic Club
  • Nu Skin
  • Reynolds Consumer Products
  • Travel Leaders Group

B2B Products & Services

  • Aggreko
  • Baileigh
  • Epsilon
  • Highwire PR
  • Phillip Jeffries