Our Work
Our small remote agency works with enterprise and mid-size organizations across many industries. We specialize in collaborative discovery research and iterative UX testing that help teams build better digital products. We also help product teams build long-term research programs. Here’s some of our past work.
Discovery Research
Tonal
Discovery research to inform a product strategy and roadmap. Included in-home observation sessions in 4 cities plus a 2-day workshop. Read the case study.
United Nations
Contextual interviews with international economists followed by concept testing of a tool related to sustainable development goals.
Herman Miller
Persona research for HM’s Design Within Reach furniture brand. Featured a persona-building workshop based on 1:1 user interviews.
UX Research
UVA Health System
Content-focused usability testing of UVA’s Cancer Center site. 1-day remote workshop that included stakeholder observation of research.
McDonald’s
Moderated 70+ UX testing sessions across 12 digital platforms to generate insights for a new McDonald’s initiative. Emphasized demographic and literacy diversity in recruitment.
PBS / PRIVO
Prototype UX testing with parents and young children, focused on digital account usage and login flows. Led a remote workshop to analyze and act on the research.
Ongoing Research Programs
GEICO
10 years of partnership with this insurer’s digital experience team. 300+ UX and discovery research projects, 100+ ideation workshops, and 5 recurring research programs.
Thales
10 research studies for this $18 billion multinational. Product/market validation and usability testing for enterprise software.
Epsilon
Partnering with this top-5 U.S. ad agency to bring user research and UX evaluations to its clients — including 4 pharma brands and 3 banks.
"A fantastic little agency that does amazing work."
Our Work by Industry
At Marketade, we have a laser focus on collaborative user research. This specialization allows us to take a broad approach to industries and do better work as a result. Whatever industry you’re in, you’ll benefit from our diverse experience. We work with organizations across all major industries, including travel, industrial machinery, e-commerce and retail, and consumer products. We have especially deep experience in the industries below:
Health & Medical
Health Systems | Medical Trials | Pharma
Software & Technology
Enterprise & SMB | Consumer Products
Client List
Financial Services
- BankFinancial
- CIT Bank
- Coin Cloud
- GEICO
- Generali
- International Monetary Fund (IMF)
- PenFed Credit Union
- Union Bank
- Vanguard
Software & Technology
- Alarm.com
- BI Inc.
- CAS
- Cision
- Doma
- Guidewire
- Malwarebytes
- Network Solutions
- Podium
- Thales
- Thryv
- Tonal
- Verizon
Health & Medical
- Banner Health
- Daiichi Sankyo
- Genentech
- GoodRx
- Mount Sinai
- National Institutes of Health (NIH)
- Satcher Health
- Statespace
- Takeda
- UVA Health
- WCG
- ZS
Nonprofit
- AARP
- American Chemical Society
- Gates Foundation
- Humentum
- March of Dimes
- NAACP
- NFPA
- PetSmart Charities
- Rainforest Alliance
- SIYLI
- Smithsonian
Education
- Emory University
- George Mason University
- Goddard School
- Morehouse School of Medicine
- Icahn School of Medicine at Mount Sinai
- PBS
- Southern New Hampshire University
- Stanford University
- University of Virginia
Consumer Products & Services
- 1-800-PACK-RAT
- American Water
- Herman Miller
- McDonald’s
- Midtown Athletic Club
- Nu Skin
- Reynolds Consumer Products
- Travel Leaders Group
B2B Products & Services
- Aggreko
- Baileigh
- Epsilon
- Highwire PR
- Phillip Jeffries