Our Work

Our small remote agency works with enterprise and mid-size organizations across industries. We specialize in collaborative user research that helps teams build better digital products (software, apps, websites). We also train teams to do their own research and help them build long-term research programs. Here’s some of our latest work.

Usability Testing

Our most popular service. We conduct remote moderated UX testing sessions every day, and usability analysis workshops every week. Software, apps, and websites. Live systems, interactive prototypes, and static wireframes. Here are 3 usability projects from 2020.

UVA Health System

Content-focused usability testing of UVA’s Cancer Center site. 1-day remote workshop that included stakeholder observation of research.


Moderated 70+ UX testing sessions across 12 digital platforms to generate insights for a new McDonald’s initiative. Emphasized demographic and literacy diversity in recruitment.


Prototype UX testing with parents and young children, focused on digital account usage and login flows. Led a remote workshop to analyze and act on the research.

Custom User Research

If all you have is a hammer, everything looks like a nail. While usability testing is our everyday tool, our consultants embrace other methods for many of our UX research projects. From card sorts to persona interviews to MVP testing. Here are some recent examples.

United Nations

Interviews, concept testing, and IA testing with international economists. Tested a prototype of a tool related to sustainable development goals.

Herman Miller

Persona research for HM’s Design Within Reach furniture brand. Featured a 1-day persona-building workshop based on 1:1 user interviews.


In-home observation sessions of Tonal home fitness customers in 4 U.S. cities. Followed by a 2-day persona and journey mapping workshop.

Team Training

We love teaching teams to fish. From usability testing training for product managers to design thinking training for executives, we teach teams how to find, interview, and understand their customers. Here are recent examples of corporate training.


Usability testing training for product and design teams at this fast-growing healthcare company. Multiple rounds conducted remotely.


1-day UX research and design thinking training for 50+ enterprise software developers across 5 scrum teams.


2-day design thinking training workshop for a cross-company leadership team at the home of Reynolds Wrap® and Hefty®.

Ongoing Research Programs

Our favorite engagements. For teams that are ready to make a habit of user research, we help build scalable recurring research programs. A great fit for enterprise teams, mid-size organizations, and digital agencies looking for a long-term research partner.


8 years of partnership with this insurer’s digital experience team. 300+ UX research projects, 100+ ideation workshops, and 5 recurring research programs.


Starting our 7th research study since 2019 for this $18 billion multinational. Product/market validation and usability testing for enterprise software.


Partnering with this top-5 U.S. ad agency to bring user research and UX evaluations to its clients — including a pharma company and 3 banks.

"A fantastic little agency that does amazing work."

Jared Spool

Founder, UIE

Our Work by Industry

At Marketade, we have a laser focus on collaborative user research. This specialization allows us to take a broad approach to industries and do better work as a result. Whatever industry you’re in, you’ll benefit from our diverse experience. We work with organizations across all major industries, including travel, industrial machinery, e-commerce and retail, and consumer products. We have especially deep experience in the industries below:

Financial Services

Banking | Insurance | Credit Unions


Associations | NGOs | Foundations

Health & Medical

Health Systems | Medical Trials | Pharma

Software & Technology

Enterprise & SMB | Consumer Products


Global | Federal | State & Local


Higher Ed | K-12 | Early Childhood | EdTech