Our Work

We conduct collaborative user research and training for organizations, with a focus on software, websites and apps. We do everything from mobile wireframe testing to call center field studies to design thinking workshops. Consumer, B2B, and employee. Remote and in-person.

Featured Work from Last Year

Read about some of our favorite projects and programs from 2019.

Usability Testing

Mobile/desktop testing of UVA Health’s public website for patients and caregivers. 1-day workshop with marketers in Charlottesville.

Moderated testing of Thryv small business software — from the company behind the Yellow Pages. 1-day workshop in Dallas.

Our 3rd project for the largest U.S. water utility. Tested prototypes of their consumer web portal. Workshop outside Philadelphia.

Qualitative and quantitative usability testing of this regional bank’s new site. 1-day analysis workshop outside Chicago.

Custom User Research

Persona research for HM’s Design Within Reach furniture brand. Featured a persona-building workshop at their HQ in Michigan.

Card sort and first-click testing for a 2,500-employee agency within the UN System. Helped create IA for a new HR portal.

Training & Sprint Facilitation

Facilitation of two 5-day design sprints for critical customer flows — held at PenFed’s headquarters in Tyson’s Corner, VA.

2-day design thinking training workshop for a cross-company leadership team at the home of Reynolds Wrap® and Hefty®.

Recurring Research Programs

Led 30+ UX research projects so far in 2019. Facilitated 10+ stakeholder workshops — on usability, personas, branding and more.

Partnering with this global agency to bring UX research to 2 of its clients — a top 20 global pharma company and a top 50 U.S. bank.

Multiple rounds of UX testing with prototypes of enterprise security software. Workshops with distributed UX and product teams.

Partnered with Nu Skin’s 1 UX researcher to scale their program. Led 8 projects over 5 months, from tree testing to competitor evals.

Our 6th year providing UX testing/design and content strategy for this global company with a network of 50,000 travel agents.

Monthly content strategy and testing for this leading maker of industrial metalworking equipment. Our 5th year of partnership.

"A fantastic little agency that does amazing work."

Jared Spool

Founder, UIE