Our Work

Our small remote agency works with enterprise and mid-size organizations across many industries. We specialize in collaborative discovery research and iterative UX testing that help teams build better digital products. We also help product teams build long-term research programs. Here’s some of our past work.

Discovery Research


Discovery research to inform a product strategy and roadmap. Included in-home observation sessions in 4 cities plus a 2-day workshop. Read the case study.

United Nations

Strategic research for 3 data platforms used by statisticians in over 200 countries. Contextual observation, quantitative analysis, and an ideation workshop. Read the case study.

Herman Miller

Persona research for HM’s Design Within Reach furniture brand. Featured a persona-building workshop based on 1:1 user interviews. Read the case study.

UX Research


Usability testing with IT pros who manage security software at midsize organizations. 10 moderated interviews followed by a half-day analysis workshop. Read the case study.


In 2022, we led early-stage UX testing of a new mobile ordering flow for McDonald’s. Prototype testing with 19 users, rapid design changes, and live app testing with another 19 users. Read the case study.


UX testing with small business owners for this SaaS company with 400,000 customers. Led a 1-day workshop to align product leaders on top UX opportunities. Read the case study.

Ongoing Research Programs


10 years of partnership with this insurer’s digital experience team. 300+ UX and discovery research projects, 100+ ideation workshops, and 5 recurring research programs. Read a case study.


10 research studies for this $18 billion multinational. Product/market validation and usability testing for enterprise software. Read a case study.


Since 2018, we’ve partnered with this top-5 U.S. ad agency to bring user research to its clients in banking and pharma. Read a case study.

"A fantastic little agency that does amazing work."

Jared Spool

Founder, UIE

Our Work by Industry

At Marketade, we have a laser focus on collaborative user research. This specialization allows us to take a broad approach to industries and do better work as a result. Whatever industry you’re in, you’ll benefit from our diverse experience. We work with organizations across all major industries, including travel, industrial machinery, e-commerce and retail, and consumer products. We have especially deep experience in the industries below:

Financial Services

Banking | Insurance | Credit Unions


Associations | NGOs | Foundations

Health & Medical

Health Systems | Medical Trials | Pharma

Software & Technology

Enterprise & SMB | Consumer Products


Global | Federal | State & Local


Higher Ed | K-12 | Early Childhood | EdTech

Client List

Financial Services

  • BankFinancial
  • CIT Bank
  • Coin Cloud
  • Generali
  • International Monetary Fund (IMF)
  • PenFed Credit Union
  • Union Bank
  • Vanguard

Software & Technology

  • Alarm.com
  • BI Inc.
  • CAS
  • Cision
  • Doma
  • Guidewire
  • Malwarebytes
  • Network Solutions
  • Podium
  • Thales
  • Thryv
  • Tonal
  • Verizon

Health & Medical

  • Banner Health
  • Daiichi Sankyo
  • Genentech
  • GoodRx
  • Mount Sinai
  • National Institutes of Health (NIH)
  • Satcher Health
  • Statespace
  • Takeda
  • UVA Health
  • WCG
  • ZS


  • AARP
  • American Chemical Society
  • Gates Foundation
  • Humentum
  • March of Dimes
  • NFPA
  • PetSmart Charities
  • Rainforest Alliance
  • Smithsonian


  • Emory University
  • George Mason University
  • Goddard School
  • Morehouse School of Medicine
  • Icahn School of Medicine at Mount Sinai
  • PBS
  • Southern New Hampshire University
  • Stanford University
  • University of Virginia

Consumer Products & Services

  • 1-800-PACK-RAT
  • American Water
  • Herman Miller
  • McDonald’s
  • Midtown Athletic Club
  • Nu Skin
  • Reynolds Consumer Products
  • Travel Leaders Group

B2B Products & Services

  • Aggreko
  • Baileigh
  • Epsilon
  • Highwire PR
  • Phillip Jeffries