Our Work

Our small remote agency works with enterprise and mid-size organizations across many industries. We specialize in collaborative user research that helps teams build better digital products. We also help teams build long-term research programs. Here’s some of our past work.

Discovery Research


Discovery research to inform a product strategy and roadmap. Included in-home observation sessions in 4 cities plus a 2-day workshop. Read the case study.

United Nations

Contextual interviews with international economists followed by concept testing of a tool related to sustainable development goals.

Herman Miller

Persona research for HM’s Design Within Reach furniture brand. Featured a persona-building workshop based on 1:1 user interviews.

UX Research

UVA Health System

Content-focused usability testing of UVA’s Cancer Center site. 1-day remote workshop that included stakeholder observation of research.


Moderated 70+ UX testing sessions across 12 digital platforms to generate insights for a new McDonald’s initiative. Emphasized demographic and literacy diversity in recruitment.


Prototype UX testing with parents and young children, focused on digital account usage and login flows. Led a remote workshop to analyze and act on the research.

Ongoing Research Programs


10 years of partnership with this insurer’s digital experience team. 300+ UX and discovery research projects, 100+ ideation workshops, and 5 recurring research programs.


10 research studies for this $18 billion multinational. Product/market validation and usability testing for enterprise software.


Partnering with this top-5 U.S. ad agency to bring user research and UX evaluations to its clients — including 4 pharma brands and 3 banks.

"A fantastic little agency that does amazing work."

Jared Spool

Founder, UIE

Our Work by Industry

At Marketade, we have a laser focus on collaborative user research. This specialization allows us to take a broad approach to industries and do better work as a result. Whatever industry you’re in, you’ll benefit from our diverse experience. We work with organizations across all major industries, including travel, industrial machinery, e-commerce and retail, and consumer products. We have especially deep experience in the industries below:

Financial Services

Banking | Insurance | Credit Unions


Associations | NGOs | Foundations

Health & Medical

Health Systems | Medical Trials | Pharma

Software & Technology

Enterprise & SMB | Consumer Products


Global | Federal | State & Local


Higher Ed | K-12 | Early Childhood | EdTech