Usability Testing Services
Usability testing is our core service. Every day, our small team moderates UX testing of websites, apps and software. And every week, we help teams align and act on their user testing data — through super-productive 1-day workshops. We test it all: mobile to desktop, wireframes to live sites, mass consumers to enterprise pros.
Recent Usability Project Examples
UVA Health System
Mobile/desktop testing of primary public website for patients and caregivers. 7 moderated sessions plus quantitative research with 500+ users. 1-day workshop with marketers in Charlottesville.
“Super eye opening. We’ve wanted to have this kind of usability testing done for a long time.”
— Digital Strategist | UVA Health System
2 rounds of moderated testing of software prototypes for enterprise digital security pros. Each with a 1-day analysis workshop (one in Austin, one remote) with UX and product teams.
“Great interviews and foundation work.”
— Tony Dosen, UX Designer | Thales
15+ qualitative UX testing projects in 2019 — 8 with analysis workshops. Spanning many digital products and teams, from GEICO’s mobile app to its call center applications.
“So helpful to watch live customers using the app and see where they struggled.”
— Lead Software Engineer | GEICO
“I thought the interview set-up, organization, and deliverables were all fantastic!”
While we customize each project, most of our usability projects follow this 5-step approach. Each step takes about 1 week.
We get up to speed and align on your project goals, audiences and KPIs.
We deliver a summary report with all findings, solution ideas and recordings.
We facilitate a 1-day on-site or remote workshop with research observation, analysis, and ideation.
We conduct a rigorous recruiting and screening process to find representative users.
We moderate 1:1 usability sessions, and often supplement this with quantitative research.
“Great insights based on convincing user data. Loved the process and outcomes, despite the brutality of hearing some of the feedback.”
On-Site or Remote Workshops — The Critical Step
Most usability consultants work in a black box: they disappear to conduct testing and analysis before returning with a big report. This “expert report” approach fails to drive UX innovation.
What does work? A “team sport” approach that exposes your team directly to your users and empowers them to analyze and act on the data. Here’s what you’ll do in your 1-day workshop (on site or remote):
1. Observe UX Testing
The morning: Watch full usability research sessions (live or recorded) with your team. Capture findings like a UX researcher.
2. Align on Problems
Early afternoon: Go through a series of collaborative steps to analyze findings and reach consensus on your top UX problems.
3. Generate Solutions
Late afternoon: Break into small groups to brainstorm, sketch, combine and critique ideas. Converge on the most promising solutions.
“The most productive workshop I’ve ever attended. The facilitators, participation and action plan made this an extremely effective day.”
Our usability projects typically cost in the $15,000 to $35,000 range. This cost includes the 1-day workshop.
Key pricing variables include recruiting difficulty, research complexity, and number of sessions.
A 2nd round of testing — where we test the design changes you make after the 1st round — typically costs about 60% of the 1st round’s cost.
“Working with Marketade has been an amazing experience. I highly recommended them to anyone!”
Why Our “Team Sport” Approach Works
Seeing is believing
Watching users struggle has a huge motivating impact on designers, developers and stakeholders. But a few clips in a report doesn’t cut it. Watching full sessions throughout a morning does.
Alignment is really hard
Watching users and analyzing data together has a magical power: it builds a shared, objective understanding about the biggest problems worth solving. This saves you a ton down the road by reducing rework, delays and failed launches.
You are the experts
We see it over and over … your team’s solutions beat a UX consultant’s ideas. But only if you watch users in depth and go through a rigorous analysis and ideation process. That’s the biggest value we bring — not our solution ideas.
Data to deadlines in a day
We know how hard it is to turn research into changes that launch. That’s why our workshops don’t end until every top solution has a next step, an owner, and a deadline. Going from messy data to clear next steps in 1 day builds excitement and momentum.
“The facilitation was great. Awesome to think about problems this way.”