Ongoing User Research Programs
Continuous user research programs are our core service. Organizations partner with Marketade to bring ongoing user insights to their product and UX teams. We are experts at building, scaling, and running research programs that leverage a wide range of methods. We fully customize the program based on the needs of your teams.
One-Time User Research Studies
In addition to ongoing programs, each year we lead a small number of standalone research projects. These are typically complex studies that require multiple rounds of qualitative research and/or a mix of methods. Our toolkit includes UX research (usability testing, content testing, card sorts) and discovery research (user interviews, personas, journey maps, concept/MVP testing).