Software & Technology UX Research Services
Need to conduct usability testing on enterprise software or a high-tech product? Need to interview your digital product’s buyers or users? Our small research agency has deep experience working with a wide range of technology and software companies, including:
- Enterprise software companies like Thales and Cision
- Small business software firms like Thryv and Malwarebytes
- Consumer technology product makers like Alarm.com and Tonal
- Web technology services like Network Solutions and GoodRx
Recent Work in Tech
Thryv — User Testing & Workshop
Usability testing and an analysis workshop for Thryv, a publicly-traded software company whose products include the Yellow Pages. Tested their flagship software with small business customers and prospects.
Malwarebytes — Interviews & UX Testing
Contextual interviews and usability testing with users who manage security software at midsize organizations. 10 moderated research sessions followed by a half-day remote analysis workshop in 2020.
Alarm.com — Installation UX Testing
In-person user experience testing of the installation wizard for Alarm.com’s home security system. Followed by a stakeholder workshop to analyze the data, generate solutions, and create a product roadmap.
Thales — Recurring Research Program
Ongoing user research studies in 2019-2021 for this global tech firm with over 80,000 employees. Product/market validation and usability testing for enterprise software in the digital identity and security space.
Tonal — Personas & Journey Maps
Persona research and journey mapping research for this AI-powered fitness technology company backed by Amazon. 12 in-home observation sessions in 4 cities followed by a 2-day persona/journey workshop in early 2020.
GoodRx — User Research Training
UX research training for product and design teams at GoodRx, a leading digital platform for consumer healthcare and the #1 most downloaded medical app. Multiple rounds of training conducted remotely in 2020.
“I am always surprised about the great insights coming out of the ‘messy’ post-it brainstorming … It definitely helped build consensus between teams.”
Our Process for Tech UX Research Projects
While our consultants customize each project, many of our software and technology projects follow this 5-step approach.
Plan
We reach alignment on your project goals, research questions, audiences, KPIs or OKRs, and logistics.
Report
We deliver a summary report with all analysis findings, solution ideas and research recordings.
Workshop
We facilitate a 1-day remote workshop with research observation, analysis, and ideation.
Recruit
We conduct a rigorous recruiting and screening process to find representative users (e.g. users, buyers, admins, etc.)
Research
We moderate 1:1 research sessions, and sometimes supplement this with quantitative research.
“Marketade has been our partner for years and it truly is a partnership. They take our feedback to heart and we collaborate to implement the best solutions.”
Featured Project:
How a Holistic UX Evaluation Helped BI Transform Its Enterprise Software
Challenge
In late 2018, Boulder-based BI was eager to redesign its case management software used by over 1,400 government agencies at the federal, state, and local levels.
Action
Marketade led a 3-phase holistic UX evaluation of the software: 1) current state field study with 3 site visits, 2) prototype testing with 3 user groups, and 3) UX training for 50 developers.
Result
BI senior product manager Wendy Herrera reported in late 2020 that Marketade’s “thorough training, analysis and skillsets have continued supporting our product efforts to this date – almost 2 full years later!”
“Fantastic. I loved the process to brainstorm at a very abstract level and then quickly distill that into real action items.”
We've Led User Research & Training at:
