Healthcare UX Research Services

Need to conduct usability testing on healthcare software, applications, or websites? Need to run user research with patients, doctors, technicians, or other audiences? Our small research agency has deep experience working with a wide range of health and medical organizations, including:

  • Major regional health systems like UVA Health, Mount Sinai, and Banner Health
  • Health research organizations like NIH
  • Clinical trial organizations like WCG and Alzheimer’s Prevention Registry

Recent Health & Medical User Research Work

UVA Health System — UX & Content Testing

2 studies for this major health system with the #1 hospital in Virginia: 1) mobile/desktop usability testing of their primary site for patients and caregivers, supplemented with a website survey; 2) content testing and navigation testing of UVA’s Cancer Center site.

NIH — Mixed Methods User Research

Large-scale project to understand attitudes and motivations among Black and Latinx populations for joining a health study. Multiple rounds of qualitative UX testing on prototypes, with iterative design improvements throughout. Plus large-scale quantitative UX testing.

GoodRx — User Research Training

Usability testing training for product and design teams at GoodRx, the leading U.S. marketplace for affordable and convenient healthcare. Multiple rounds of research training conducted remotely. Topics included test planning, analysis, ideation, and reporting.

Banner Health — Ongoing Research Program

Multi-year user research program to drive UX improvements for the Banner Alzheimer’s Institute’s registry portal. Ran monthly remote workshops where stakeholders observed research, reached consensus on problems, and brainstormed solutions.

Mount Sinai — App Usability Testing

Rapid usability testing of a new web app for cancer survivors developed by Mount Sinai’s Icahn School of Medicine. Remote testing with 10 cancer survivors and 6 caregivers prior to launch. Generated solutions for 30 UX problems uncovered during research. Read the case study.

Top Pharma Company — UX Audits

3 UX audits for a top 20 global pharma company, in partnership with a large U.S. ad agency. Used human factors evaluation methods for 2 consumer websites and 1 professional site — supplemented with analytics and session replay data. Prioritized 75+ recommendations.

“The facilitation was great. Awesome to think about problems this way.”

Aleksandra Golota

Marketing Specialist, UVA Health System

Our Process for Healthcare Projects

While our consultants customize each project, many of our health user research projects follow this 5-step approach.


We reach alignment on your project goals, research questions, audiences, KPIs, and logistics.


We deliver a summary report with all analysis findings, solution ideas and research recordings.


We facilitate a 1-day remote workshop with research observation, analysis, and ideation.


We conduct a rigorous recruiting and screening process to find representative users. With healthcare clients, we increase our focus on PII and privacy protection.


We moderate 1:1 research sessions, and sometimes supplement this with quantitative research.

“I loved learning the end-to-end process. Learning how to draft questions based on desired outcomes was super helpful — as was learning to synthesize the findings.”

Jed Bridges

Senior UX Designer, GoodRx

Healthcare Case Studies

Want to learn more about our work before you speak with us? Check out a few of our case studies.

"A fantastic little agency that does amazing work."

Jared Spool

Founder, UIE

Why Healthcare Teams Pick Marketade

We’re small … and love big challenges.

As a nimble team, we’re a great fit for healthcare teams facing bureaucratic hurdles, regulations, or a slow-moving culture. While some agencies complain about these challenges, we embrace them. We adapt our process to meet your constraints and collaborate to find solutions or workarounds.

We take PII seriously.

Through our work with teams in healthcare, financial services, government, and digital security, we understand the importance of protecting PII and user privacy. We have integrated key steps into our recruitment, research, and reporting processes to meet the requirements of most health and medical organizations.

We drive alignment.

Health, medical and pharma organizations are among the most siloed. When teams lack alignment, research gets ignored by those who don’t like the conclusions, and fails to drive change. Our “team sport” approach brings a diverse group of stakeholders together to observe and analyze research. This process works wonders at building alignment on your biggest problems and opportunities.

We love complex products.

If you need research related to complex healthcare software or medical applications, you’ll be in good hands with our consultants. We roll up their sleeves every day to interview users and moderate UX testing of complex digital products. We also write research plans and recruit niche audiences for nearly every project we lead. You’ll benefit from all this experience throughout your project.