Earlier this week Facebook announced that users will be able to claim usernames starting at tonight at midnight. If you’re a company with registered name, however, you can claim your Facebook now using this form. Why is this potentially important? Your FB username will serve as the last half of your FB URL, e.g. http://www.facebook.com/john.doe.
It’s in Facebook’s interest to have these URLs appear high in the results for Google name searches, and for many of you, it’s in your interest to have your URL appear high when someone is searching for you. More from CNET here.