How BankFinancial Aligned in 1 Day with a UX Research & Ideation Workshop
See how our full-day usability and ideation workshop helped a regional bank get on the same page about website UX barriers and innovation opportunities — and taught design thinking skills to a cross-functional team.
Project Overview
Challenge
The marketing team at BankFinancial was ready to launch a new version of its public-facing website, and wanted to ensure a smooth launch for existing and prospective customers.
Action
BankFinancial partnered with Marketade to lead 5-week website usability testing project. The cornerstone of the project was a 1-day usability workshop at the marketing team’s offices in Downers Grove, IL.
Result
Within 1 day, the UX workshop enabled a diverse stakeholder team to reach alignment on critical website problems and potential solutions.
The Basics
Stakeholders
A diverse group of 8 stakeholders gathered at a Chicago area BankFinancial location for a full-day workshop.
Research in Advance
We showed up with recordings of interviews and usability testing that we conducted with their target customers prior to the workshop.
Instructions
We provided instructions, guidance and feedback throughout the day.
Research Observation (9am – 12:30pm)
Observation
Stakeholders spent the morning observing nearly-full recordings of the most useful 5 sessions from qualitative testing — and taking structured notes throughout.
Posting
After each session, stakeholders posted their notes on the wall.
Quantitative Findings
During the first part of lunch, we shared highlights and summarized findings from quantitative UX testing we conducted with 125 participants.
“We found out what customers are looking for in a bank website … and gained insight on what needs to be improved.”
Problem Analysis (1 – 3pm)
Grouping
After lunch, stakeholders went through a series of steps to align on top UX problems. They started by grouping their observations.
Labeling
Team members labeled the problem groupings, capturing the core problems from a user’s perspective.
Voting
With sticky dots, stakeholders voted on the most important problems to tackle during the rest of the workshop.
Solution Ideation (3 – 4:30pm)
Sketching
We then broke into 3 teams and assigned each team one of the top 3 problems. Stakeholders started by individually sketching multiple solutions to their team’s problem.
Combining
Breakout teams discussed, combined, and reworked their solutions — and identified next steps.
Presenting
They presented their team’s solution ideas to the rest of the group — and discussed feedback.
Driving Action
Next Steps
We closed by identifying the next actions, owners and deadlines for each solution idea.
Summary Report
We digitized everything from the workshop — findings, solution ideas and next steps — in a 13-page summary report.
“Roadmap for big and small wins moving forward …”