How BankFinancial Aligned in 1 Day with a UX Research & Ideation Workshop
See how our full-day usability and ideation workshop helped a regional bank get on the same page about website UX barriers and innovation opportunities — and taught design thinking skills to a cross-functional team.
The marketing team at BankFinancial was ready to launch a new version of its public-facing website, and wanted to ensure a smooth launch for existing and prospective customers.
BankFinancial partnered with Marketade to lead 5-week website usability testing project. The cornerstone of the project was a 1-day usability workshop at the marketing team’s offices in Downers Grove, IL.
Within 1 day, the UX workshop enabled a diverse stakeholder team to reach alignment on critical website problems and potential solutions.
A diverse group of 8 stakeholders gathered at a Chicago area BankFinancial location for a full-day workshop.
Research in Advance
We showed up with recordings of interviews and usability testing that we conducted with their target customers prior to the workshop.
We provided instructions, guidance and feedback throughout the day.
Research Observation (9am – 12:30pm)
Stakeholders spent the morning observing nearly-full recordings of the most useful 5 sessions from qualitative testing — and taking structured notes throughout.
After each session, stakeholders posted their notes on the wall.
During the first part of lunch, we shared highlights and summarized findings from quantitative UX testing we conducted with 125 participants.
“We found out what customers are looking for in a bank website … and gained insight on what needs to be improved.”
Problem Analysis (1 – 3pm)
After lunch, stakeholders went through a series of steps to align on top UX problems. They started by grouping their observations.
Team members labeled the problem groupings, capturing the core problems from a user’s perspective.
With sticky dots, stakeholders voted on the most important problems to tackle during the rest of the workshop.
Solution Ideation (3 – 4:30pm)
We then broke into 3 teams and assigned each team one of the top 3 problems. Stakeholders started by individually sketching multiple solutions to their team’s problem.
Breakout teams discussed, combined, and reworked their solutions — and identified next steps.
They presented their team’s solution ideas to the rest of the group — and discussed feedback.
We closed by identifying the next actions, owners and deadlines for each solution idea.
We digitized everything from the workshop — findings, solution ideas and next steps — in a 13-page summary report.
“Roadmap for big and small wins moving forward …”