Corporate Team Training Case Study:

Helping GoodRx Scale UX Research Through Remote Training

We led multiple rounds of usability testing training for product and design teams at this leading U.S. marketplace for affordable and convenient healthcare. GoodRx team members learned test planning, analysis, ideation, and reporting.


GoodRx (NASDAQ:GDRX) is a leading consumer-focused digital healthcare platform. It started in 2011 as “a way for consumers — insured or not — to sort through our confusing, frustrating, and expensive healthcare system … and find the treatment they need at a price they can afford.”

Millions of Americans use the platform to find the best prices at over 70,000 pharmacies nationwide. Through savings cards, its website, and its mobile app, GoodRx has helped Americans save over $35 billion on prescriptions.

As the company experienced rapid growth, its small UX research team became overwhelmed with research requests from across the organization. UX research came to be viewed as a bottleneck in the product development process, leading product teams to skip research or rely solely on survey-style research.

To address this challenge, the UX research team hired Marketade to lead UX research training with designers and product managers.


Marketade designed and led multiple rounds of 2-day training sessions for GoodRx. The audience consisted of product and design teams with little or no experience conducting their own user research. We facilitate all training sessions remotely via Zoom and Miro.

Training participants represented roles such as:

  • Director of product
  • Product manager
  • Product designer
  • Sr. QA engineer
  • Lead designer
  • Design lead
  • Sr. UX designer

We designed a custom training approach based on GoodRx’s goals and constraints. GoodRx wanted the training participants to gain holistic research skills; at the same time, their short-term application of those skills was through unmoderated UX testing on the UserZoom platform. 

We landed on the following rough agenda:

Day 1

  • Introduction to UX
  • Falling in the love with the problem
  • Test design and planning
  • Launching a study in UserZoom

Day 2

  • Analzying research
  • Solution ideation
  • Reporting
  • Using what you have learned

Within this outline, we covered many specific topics, including:

  • Participant recruitment and screening
  • What makes something a good candidate for unmoderated testing?
  • Tips for writing tasks
  • Best practices for observing sessions
  • Note taking guidelines
  • Analyzing data through affinity mapping 
  • Using Miro for collaborative analysis
  • Divergence vs. convergence in solution ideation
  • Tips for writing a research report


The product and design team members at GoodRx walked away with a foundational understanding of UX research and the tools to begin running their own studies right away.

Here’s some of the feedback that we received from training participants:

“I loved learning the end-to-end process. Learning how to draft questions based on desired outcomes was super helpful — as was learning to synthesize and process the findings.”

— Jed Bridges, Senior UX Designer

“I definitely left feeling more empowered when thinking of the problem, developing the test strategy, setting up the test, and collaborating on the results and solutions.”

— Asha Fleury, Lead Product Manager

​More Case Studies


How Banner Health Reached Consensus on Design Decisions with Recurring Research

A team at this 50,000-employee organization was struggling to align on design directions and digital priorities. A program of recurring, collaborative research created a shared understanding of users and their pain points — and helped the team get on the same page.

Improving Satcher’s Health Equity Tracker with UX Research

A year after launching its Health Equity Tracker, the Satcher Health Leadership Institute at Morehouse School of Medicine needed to prioritize initiatives based on user research. Marketade led 13 in-depth interviews that helped the team identify UX problems and opportunities based on 4 new personas.

Discovery Research with Government Case Managers for BI Inc.

BI was preparing to overhaul its enterprise software platform used by government agencies. We led a 3-phase discovery research project that included customer site visits, concept testing, and design thinking training.