About Us

8 specialists for the cost of 1 full-time hire

Think of us as an extension of your team—a close partner that fills in your skill gaps. We’ll develop strategies to solve your online problems, then collaborate with you as needed to implement those strategies. In other words, we love improving sites (not just suggesting how to make them better) and leaving long-term benefits confirmed by metrics.

Marketade offers the expertise of a large agency at a fraction of the administrative burden. Because we’re a small team, we can easily share and combine our knowledge. That way, all the pieces—visual design, usability, and content—fit together to give your customers a fluid, delightful experience.

We have specialists in:
  • SEO and SEM
  • User research
  • Content strategy
  • UX design
  • UI and visual design
  • Web analytics
  • Project management

John Nicholson

  • Ran GEICO’s web marketing team
  • Expert in analytics, UX and SEO

Matt Brown
UX Team Lead

  • Master’s in digital anthropology from University College London
  • Expert in ethnographic user research and usability testing

Kristina Barnett
Senior Project Manager

  • 15+ years of experience with a focus on UX projects
  • Master’s in sociology

Nora Fiore
Content Specialist

  • Expert in writing for the web, content strategy and UX
  • Valedictorian at Middlebury College

Rob Russell
UX Specialist

  • Master’s in cognitive psychology
  • Expert in user research, usability testing, and statistical analysis

Sonya Badigian
UX & Content Specialist

  • Master’s in HCI from Carnegie Mellon
  • Researcher, writer, human-centered designer & strategist

Kristy Knabe
UX Strategist

  • Over 25 years of experience leading UX research and user-centered design
  • Started as an intern at Apple and has worked in many industries (pharma, financial, energy and consulting)


Patrick Labadie
Senior UI/UX Designer

  • 15+ years of web design experience
  • Expert in visual design, UX design and HTML/CSS/JS