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6 Questions About UX Research That We Love to Answer

by Kristy Knabe | Mar 13, 2018 | a/b testing, collaboration, metrics & analytics, usability, user research

When we start working on a new project team, we ask a lot of questions. One of the first things we ask is, “What data do you have that sheds light on the problems?” This data might come from many sources: analytics about site usage, conversion numbers, usability...

Got Users? How to Recruit for UX Testing when Access to Users is a Challenge

by Kristy Knabe | Feb 10, 2018 | user research

Every UX research project starts with two questions: what are the research goals and who are the users?  These questions are critical to kick off recruiting. Recruiting can be a hurdle in UX research because we do not always have access to the target users. On any...

The Power of Data-Driven Design

by Kristy Knabe | Jan 9, 2018 | a/b testing, usability, user research

At Marketade, one of the first questions we ask a new client is “what data do you have that sheds light on the problems.”  This data can come from many sources:  analytics about site usage, conversion numbers, usability insights and customer feedback.  A successful...

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  • 6 Questions About UX Research That We Love to Answer

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