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Chicago UX Testing & Usability Workshop Case Study

by John Nicholson | Jun 10, 2019 | financial services, usability

We recently wrapped up a website usability testing project for a regional bank in the Chicago area. The 5-week project included qualitative and quantitative usability testing of the bank’s new website and a 1-day UX and design thinking workshop in Chicago. Read...

There’s Not Always a Eureka Moment: Why Painful Testing Experiences Are Valuable, Too

by Matt Brown | Aug 10, 2018 | usability, user research

When attempting to sell a newbie on the value of user research, many UXers tell a familiar story. A group of stakeholders thought they understood their product, but after a few minutes of watching users, their eyes were opened. Maybe there was a product feature...

6 Questions About UX Research That We Love to Answer

by Kristy Knabe | Mar 13, 2018 | a/b testing, collaboration, metrics & analytics, usability, user research

When we start working on a new project team, we ask a lot of questions. One of the first things we ask is, “What data do you have that sheds light on the problems?” This data might come from many sources: analytics about site usage, conversion numbers, usability...

How Google Analytics Data Can Inform Your UX Research

by Rob Russell | Jan 24, 2018 | metrics & analytics, usability, user research

At Marketade, we strive to conduct research projects that positively impact our clients and their users. This is no easy task; a great deal of effort goes into identifying where to focus our research endeavors as well as how to define and measure success. While we...

The Power of Data-Driven Design

by Kristy Knabe | Jan 9, 2018 | a/b testing, usability, user research

At Marketade, one of the first questions we ask a new client is “what data do you have that sheds light on the problems.”  This data can come from many sources:  analytics about site usage, conversion numbers, usability insights and customer feedback.  A successful...

Helping Mount Sinai Improve Oral Cancer Patient Health Through Usability Testing

by John Nicholson | Jun 14, 2017 | healthcare, lean startup, usability, user research

Challenge: Complex Medical App for Cancer Survivors The team at Mount Sinai’s Icahn School of Medicine in New York City was worried. Supported by a grant from NIH, they’d been working for months on a new web app to 1) improve oral health and rehabilitation in oral...
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Recent Posts

  • Using a Website Survey for UX Metrics & Insights
  • 5 Ways to Use “Team Sport” User Research to Innovate in 2020
  • Chicago UX Testing & Usability Workshop Case Study
  • There’s Not Always a Eureka Moment: Why Painful Testing Experiences Are Valuable, Too
  • 6 Questions About UX Research That We Love to Answer

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