by Matt Brown | Aug 10, 2018 | usability, user research, ux, workshop
When attempting to sell a newbie on the value of user research, many UXers tell a familiar story. A group of stakeholders thought they understood their product, but after a few minutes of watching users, their eyes were opened. Maybe there was a product feature...
by Kristy Knabe | Mar 13, 2018 | a/b testing, collaboration, usability, user research, ux, web analytics
When we start working on a new project team, we ask a lot of questions. One of the first things we ask is, “What data do you have that sheds light on the problems?” This data might come from many sources: analytics about site usage, conversion numbers, usability...
by Rob Russell | Jan 24, 2018 | usability, user research, ux, web analytics
At Marketade, we strive to conduct research projects that positively impact our clients and their users. This is no easy task; a great deal of effort goes into identifying where to focus our research endeavors as well as how to define and measure success. While we...
by Kristy Knabe | Jan 9, 2018 | a/b testing, SEO, usability, user research, web design
At Marketade, one of the first questions we ask a new client is “what data do you have that sheds light on the problems.” This data can come from many sources: analytics about site usage, conversion numbers, usability insights and customer feedback. A successful...
by John Nicholson | Jun 14, 2017 | healthcare, lean, usability, user research
Challenge: Complex Medical App for Cancer Survivors The team at Mount Sinai’s Icahn School of Medicine in New York City was worried. Supported by a grant from NIH, they’d been working for months on a new web app to 1) improve oral health and rehabilitation in oral...
by John Nicholson | Jan 2, 2014 | ideas, startups, usability, web design
Earlier this week the NY Times had a nice overview of Stanford’s D.school and its design thinking approach, which includes: Building students’ “empathy muscle” by getting them “to leave campus and observe people as they deal with...
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