by John Nicholson | Nov 6, 2017 | nonprofit, PPC/SEM, SEO, ux, web analytics
We recently collaborated with a global nonprofit that conducts wellness education for organizations and individuals. Over a 4-week sprint, we performed holistic analysis, optimization, and strategy across organic search, paid search, user experience, and web...
by John Nicholson | Jun 21, 2017 | a/b testing, nonprofit, user research, web analytics
Challenge: “This is Not What I Expected” For the first time in 10 minutes, the bulldog lover in our usability test was speechless. She’d been browsing the PetSmart Charities website, learning about the non-profit and its efforts to end pet homelessness. She was...
by John Nicholson | Jun 19, 2017 | collaboration, healthcare, nonprofit, user research
Challenge: Differing Opinions on How to Improve Designs 80% of Alzheimer’s research studies are delayed because too few people sign up to participate. The Banner Alzheimer’s Institute has been on a mission to change this equation. Their recruiting goals are...
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