by Matt Brown | Aug 10, 2018 | usability, user research, ux, workshop
When attempting to sell a newbie on the value of user research, many UXers tell a familiar story. A group of stakeholders thought they understood their product, but after a few minutes of watching users, their eyes were opened. Maybe there was a product feature...
by Kristy Knabe | Mar 13, 2018 | a/b testing, collaboration, usability, user research, ux, web analytics
When we start working on a new project team, we ask a lot of questions. One of the first things we ask is, “What data do you have that sheds light on the problems?” This data might come from many sources: analytics about site usage, conversion numbers, usability...
by Matt Brown | Feb 26, 2018 | collaboration, user research, ux, workshop
Marketade’s research analysis method revolves around a collaborative UX workshop, where a team of stakeholders works together to prioritize findings and brainstorm solutions. Critical to this approach is first making sure that you have the right people in the room at...
by Kristy Knabe | Feb 10, 2018 | user research, ux
Every UX research project starts with two questions: what are the research goals and who are the users? These questions are critical to kick off recruiting. Recruiting can be a hurdle in UX research because we do not always have access to the target users. On any...
by Rob Russell | Jan 24, 2018 | usability, user research, ux, web analytics
At Marketade, we strive to conduct research projects that positively impact our clients and their users. This is no easy task; a great deal of effort goes into identifying where to focus our research endeavors as well as how to define and measure success. While we...
by Kristy Knabe | Jan 9, 2018 | a/b testing, SEO, usability, user research, web design
At Marketade, one of the first questions we ask a new client is “what data do you have that sheds light on the problems.” This data can come from many sources: analytics about site usage, conversion numbers, usability insights and customer feedback. A successful...
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