by Kristy Knabe | Mar 13, 2018 | a/b testing, collaboration, usability, user research, ux, web analytics
When we start working on a new project team, we ask a lot of questions. One of the first things we ask is, “What data do you have that sheds light on the problems?” This data might come from many sources: analytics about site usage, conversion numbers, usability...
by Matt Brown | Feb 26, 2018 | collaboration, user research, ux, workshop
Marketade’s research analysis method revolves around a collaborative UX workshop, where a team of stakeholders works together to prioritize findings and brainstorm solutions. Critical to this approach is first making sure that you have the right people in the room at...
by Kristina Barnett | Nov 30, 2017 | collaboration, user research, ux
We love collaborating with our clients to help produce delightful online experiences. When you work with us to make decisions based on research, you can turn your website and app users into your biggest fans. Here’s how we work with our clients. Step 1: Getting to...
by John Nicholson | Jul 21, 2017 | collaboration, user research
“Just Give Us the Takeaways” 9 people from the product team had gathered around the conference table: a mix of designers, developers, business analysts and management. After some technical challenges with the big-screen TV, we were ready to play the first...
by John Nicholson | Jun 28, 2017 | a/b testing, collaboration, real estate, user research
A real estate company adopts a culture of research and testing, and within months achieves a 180% increase in leads. Challenge: Renter Leads Down 60% When I first saw the results — a 180% jump in leads — I kicked myself for not coming up with the idea. Later, I...
by John Nicholson | Jun 19, 2017 | collaboration, healthcare, nonprofit, user research
Challenge: Differing Opinions on How to Improve Designs 80% of Alzheimer’s research studies are delayed because too few people sign up to participate. The Banner Alzheimer’s Institute has been on a mission to change this equation. Their recruiting goals are...
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