Metaphorical Personas

When we think of a persona, we generally think of a stock photo or stick figure, some ratings on different dimensions, a few demographics, a quote, and a paragraph description. A mix of qualities that you have to reference back to and often forget the details of when...

John Tierney on decision fatigue

Last Sunday’s NY Times Magazine has a great piece on “decision fatigue” and willpower, by my favorite Times columnist John Tierney.  It’s adapted from his forthcoming book on the topic with FSU social psychologist Roy Baumeister — the leading proponent of the idea...

KikScore’s interview with John

KikScore, an online trust scoring service, interviewed me recently about my experience with Marketade and my advice for small businesses.  They’ve just posted the interview on their blog, under the generous title “Turning Sites into Gold.” Thanks to Raj and Brad from...

Form vs. function: a false choice

Good web design uses visual elements to enhance ease-of-use (usability) first, while being pleasing to the eye and conveying an appropriate personality second. In many years of detailed metrics analysis and testing, we have seen that trendier or more visually creative...