Marketade
  • Our Work
  • Team
  • Services
  • Are We a Fit?
  • Contact Us
Select Page

Using a Website Survey for UX Metrics & Insights

by John Nicholson | Apr 3, 2020 | metrics & analytics

We recently led a usability research project for a major regional health system that includes one of the top-ranked hospitals and medical schools in the U.S. Our primary research was moderated usability testing with 7 participants. To supplement our qualitative...

6 Questions About UX Research That We Love to Answer

by Kristy Knabe | Mar 13, 2018 | a/b testing, collaboration, metrics & analytics, usability, user research

When we start working on a new project team, we ask a lot of questions. One of the first things we ask is, “What data do you have that sheds light on the problems?” This data might come from many sources: analytics about site usage, conversion numbers, usability...

How Google Analytics Data Can Inform Your UX Research

by Rob Russell | Jan 24, 2018 | metrics & analytics, usability, user research

At Marketade, we strive to conduct research projects that positively impact our clients and their users. This is no easy task; a great deal of effort goes into identifying where to focus our research endeavors as well as how to define and measure success. While we...

Combining SEO, SEM, UX & Analytics in a 4-Week Sprint

by John Nicholson | Nov 6, 2017 | metrics & analytics, nonprofit

We recently collaborated with a global nonprofit that conducts wellness education for organizations and individuals.  Over a 4-week sprint, we performed holistic analysis, optimization, and strategy across organic search, paid search, user experience, and web...

How PetSmart Charities Combined Usability and A/B Testing to Increase Newsletter Signups by 167%

by John Nicholson | Jun 21, 2017 | a/b testing, metrics & analytics, nonprofit, user research

Challenge: “This is Not What I Expected” For the first time in 10 minutes, the bulldog lover in our usability test was speechless. She’d been browsing the PetSmart Charities website, learning about the non-profit and its efforts to end pet homelessness. She was...

Defining KPIs for AARP Life Reimagined

by marketade | May 31, 2017 | collaboration, metrics & analytics

We recently interviewed John Nicholson about his key performance indicator (KPI) work with AARP. Marketade: A while back you led a KPI discovery exercise with AARP. What part of AARP was this for? John: They had recently launched their Life Reimagined site and mass...
« Older Entries

Recent Posts

  • Using a Website Survey for UX Metrics & Insights
  • 5 Ways to Use “Team Sport” User Research to Innovate in 2020
  • Chicago UX Testing & Usability Workshop Case Study
  • There’s Not Always a Eureka Moment: Why Painful Testing Experiences Are Valuable, Too
  • 6 Questions About UX Research That We Love to Answer

Categories

  • a/b testing
  • books
  • collaboration
  • content strategy
  • financial services
  • healthcare
  • information architecture
  • lean startup
  • marketade news
  • metrics & analytics
  • nonprofit
  • uncategorized
  • usability
  • user research
©2023 Marketade | 4701 Sangamore Rd Ste 100N, Bethesda, MD 20816