by Kristy Knabe | Mar 13, 2018 | a/b testing, collaboration, metrics & analytics, usability, user research
When we start working on a new project team, we ask a lot of questions. One of the first things we ask is, “What data do you have that sheds light on the problems?” This data might come from many sources: analytics about site usage, conversion numbers, usability...
by Rob Russell | Jan 24, 2018 | metrics & analytics, usability, user research
At Marketade, we strive to conduct research projects that positively impact our clients and their users. This is no easy task; a great deal of effort goes into identifying where to focus our research endeavors as well as how to define and measure success. While we...
by John Nicholson | Nov 6, 2017 | metrics & analytics, nonprofit
We recently collaborated with a global nonprofit that conducts wellness education for organizations and individuals. Over a 4-week sprint, we performed holistic analysis, optimization, and strategy across organic search, paid search, user experience, and web...
by John Nicholson | Jun 21, 2017 | a/b testing, metrics & analytics, nonprofit, user research
Challenge: “This is Not What I Expected” For the first time in 10 minutes, the bulldog lover in our usability test was speechless. She’d been browsing the PetSmart Charities website, learning about the non-profit and its efforts to end pet homelessness. She was...
by marketade | May 31, 2017 | collaboration, metrics & analytics
We recently interviewed John Nicholson about his key performance indicator (KPI) work with AARP. Marketade: A while back you led a KPI discovery exercise with AARP. What part of AARP was this for? John: They had recently launched their Life Reimagined site and mass...
by John Nicholson | May 17, 2016 | metrics & analytics
Years ago I read a post by Avinash Kaushik, Google’s Digital Marketing Evangelist, that had a big impact on the way I use web analytics. Avinash urged companies not only to measure conversion goals, but also to “identify the economic value added to the business when...
