by John Nicholson | Jun 22, 2017 | information architecture, user research
Challenge: The Marketer-Designed IA We’d seen it before and we knew it spelled trouble. We even had a name for it: “the marketer-designed IA” (information architecture). As a long-time marketer myself, I’d created plenty of similar IAs over the years, before UX...
by John Nicholson | Jun 7, 2017 | information architecture, user research
Challenge: Users Struggling to Find Products In 2012, we began working with Baileigh Industrial, a Wisconsin-based maker of industrial metalworking and woodworking machinery. One of the first things we did was conduct 1:1 interviews with 4 of their sales reps. A major...
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