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Using a Card Sort to Design a User-Centered IA for a Top Financial Site

by John Nicholson | Jun 22, 2017 | information architecture, user research

Challenge: The Marketer-Designed IAThe marketing team at a Fortune 500 financial company, with a well-recognized consumer brand, was working with their IT group to create a microsite. The site would house informational and brand-focused content, which had previously...

How Tree Testing Improved Product Findability by 85%

by John Nicholson | Jun 7, 2017 | information architecture

Challenge: Users Struggling to Find Products In 2012, we began working with Baileigh Industrial, a Wisconsin-based maker of industrial metalworking and woodworking machinery. One of the first things we did was conduct 1:1 interviews with their sales reps. A major pain...

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