by John Nicholson | Apr 3, 2020 | metrics & analytics
We recently led a usability research project for a major regional health system that includes one of the top-ranked hospitals and medical schools in the U.S. Our primary research was moderated usability testing with 7 participants. To supplement our qualitative...
by John Nicholson | Feb 13, 2020 | collaboration, marketade news, user research
2019 was Marketade’s most exciting year in its 10-year history. Here’s a look back at some of our favorite projects last year, along with 5 approaches your team can use to boost its innovation in 2020. The magic of team sport research and innovation Across all...
by John Nicholson | Jun 10, 2019 | financial services, usability
We recently wrapped up a website usability testing project for a regional bank in the Chicago area. The 5-week project included qualitative and quantitative usability testing of the bank’s new website and a 1-day UX and design thinking workshop in Chicago. Read...
by John Nicholson | Nov 7, 2017 | uncategorized
Earlier this year, we decided to initiate sales and marketing efforts with a focus on UX projects. Before we could start, we needed to get a better handle on who to target. We love creating research-based personas based on customer interviews and field studies. But...
by John Nicholson | Nov 6, 2017 | metrics & analytics, nonprofit
We recently collaborated with a global nonprofit that conducts wellness education for organizations and individuals. Over a 4-week sprint, we performed holistic analysis, optimization, and strategy across organic search, paid search, user experience, and web...
