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Using a Website Survey for UX Metrics & Insights

by John Nicholson | Apr 3, 2020 | metrics & analytics

We recently led a usability research project for a major regional health system that includes one of the top-ranked hospitals and medical schools in the U.S. Our primary research was moderated usability testing with 7 participants. To supplement our qualitative...

5 Ways to Use “Team Sport” User Research to Innovate in 2020

by John Nicholson | Feb 13, 2020 | collaboration, marketade news, user research

2019 was Marketade’s most exciting year in its 10-year history. Here’s a look back at some of our favorite projects last year, along with 5 approaches your team can use to boost its innovation in 2020. The magic of team sport research and innovation Across all...

Chicago UX Testing & Usability Workshop Case Study

by John Nicholson | Jun 10, 2019 | financial services, usability

We recently wrapped up a website usability testing project for a regional bank in the Chicago area. The 5-week project included qualitative and quantitative usability testing of the bank’s new website and a 1-day UX and design thinking workshop in Chicago. Read...

Lean Personas for Marketade: A Team Sport Approach

by John Nicholson | Nov 7, 2017 | uncategorized

Earlier this year, we decided to initiate sales and marketing efforts with a focus on UX projects.  Before we could start, we needed to get a better handle on who to target. We love creating research-based personas based on customer interviews and field studies.  But...

Combining SEO, SEM, UX & Analytics in a 4-Week Sprint

by John Nicholson | Nov 6, 2017 | metrics & analytics, nonprofit

We recently collaborated with a global nonprofit that conducts wellness education for organizations and individuals.  Over a 4-week sprint, we performed holistic analysis, optimization, and strategy across organic search, paid search, user experience, and web...
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Recent Posts

  • Using a Website Survey for UX Metrics & Insights
  • 5 Ways to Use “Team Sport” User Research to Innovate in 2020
  • Chicago UX Testing & Usability Workshop Case Study
  • There’s Not Always a Eureka Moment: Why Painful Testing Experiences Are Valuable, Too
  • 6 Questions About UX Research That We Love to Answer

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