by John Nicholson | Nov 7, 2017 | personas, ux
Earlier this year, we decided to initiate sales and marketing efforts with a focus on UX projects. Before we could start, we needed to get a better handle on who to target. We love creating research-based personas based on customer interviews and field studies. But...
by John Nicholson | Nov 6, 2017 | nonprofit, PPC/SEM, SEO, ux, web analytics
We recently collaborated with a global nonprofit that conducts wellness education for organizations and individuals. Over a 4-week sprint, we performed holistic analysis, optimization, and strategy across organic search, paid search, user experience, and web...
by John Nicholson | Jul 21, 2017 | collaboration, user research
“Just Give Us the Takeaways” 9 people from the product team had gathered around the conference table: a mix of designers, developers, business analysts and management. After some technical challenges with the big-screen TV, we were ready to play the first...
by John Nicholson | Jun 28, 2017 | a/b testing, collaboration, real estate, user research
A real estate company adopts a culture of research and testing, and within months achieves a 180% increase in leads. Challenge: Renter Leads Down 60% When I first saw the results — a 180% jump in leads — I kicked myself for not coming up with the idea. Later, I...
by John Nicholson | Jun 26, 2017 | user research
Challenge: No Access to Customers for B2B User Research It was around noon on a spring Friday. The following Monday morning, our product and marketing strategy was due to PRWeb’s VP of Ecommerce. In the previous couple weeks, we had done all the research they asked us...
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