by John Nicholson | Jun 10, 2019 | financial services, usability, workshop
We recently wrapped up a website usability testing project for a regional bank in the Chicago area. The 5-week project included qualitative and quantitative usability testing of the bank’s new website and a 1-day UX and design thinking workshop in Chicago. Read...
by John Nicholson | Nov 7, 2017 | personas, ux
Earlier this year, we decided to initiate sales and marketing efforts with a focus on UX projects. Before we could start, we needed to get a better handle on who to target. We love creating research-based personas based on customer interviews and field studies. But...
by John Nicholson | Nov 6, 2017 | nonprofit, PPC/SEM, SEO, ux, web analytics
We recently collaborated with a global nonprofit that conducts wellness education for organizations and individuals. Over a 4-week sprint, we performed holistic analysis, optimization, and strategy across organic search, paid search, user experience, and web...
by John Nicholson | Jul 21, 2017 | collaboration, user research
“Just Give Us the Takeaways” 9 people from the product team had gathered around the conference table: a mix of designers, developers, business analysts and management. After some technical challenges with the big-screen TV, we were ready to play the first...
by John Nicholson | Jun 28, 2017 | a/b testing, collaboration, real estate, user research
A real estate company adopts a culture of research and testing, and within months achieves a 180% increase in leads. Challenge: Renter Leads Down 60% When I first saw the results — a 180% jump in leads — I kicked myself for not coming up with the idea. Later, I...
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