How to use a checklist

For our newsletter’s latest book review, I take a look at The Checklist Manifesto by Atul Gawande.  Read my article first and then share your thoughts below. I’ve created or rewritten a number of checklists since reading the book.  Here are 2 that I use often when...

Track SEO with Google Analytics: new video

I just posted our first instructional video to YouTube.  It covers an approach we use often to track and measure our SEO effectiveness. If 12 minutes of this stuff isn’t enough for you, check out my companion article to the video. Please let us know what you...