by John Nicholson | May 17, 2016 | metrics & analytics
Years ago I read a post by Avinash Kaushik, Google’s Digital Marketing Evangelist, that had a big impact on the way I use web analytics. Avinash urged companies not only to measure conversion goals, but also to “identify the economic value added to the business when...
by John Nicholson | Jul 25, 2011 | metrics & analytics
For our newsletter’s latest book review, I take a look at The Checklist Manifesto by Atul Gawande. Read my article first and then share your thoughts below. I’ve created or rewritten a number of checklists since reading the book. Here are 2 that I use often when...
by John Nicholson | Jun 17, 2011 | metrics & analytics
I’ve been studying for the Google AdWords Certification Exam with their study guide and, contrary to my expectations, it’s been a great experience. I’ve discovered a lot of features and techniques that I didn’t know existed. Among them are...
by John Nicholson | Feb 8, 2011 | metrics & analytics
This is part 3 in a series of blog posts capturing our SEO makeover for the Melete Foundation. On any SEO project, before you jump into core tasks like keyword research, content optimization, and link building, it’s important to learn as much as you can from existing...
by John Nicholson | Feb 3, 2011 | metrics & analytics
This is part 2 in a series of blog posts capturing our SEO makeover for the Melete Foundation. Following our kickoff meeting, the next step in Melete’s SEO Makeover was to optimize their web tracking. Since measurement and analysis are key to the process, it’s...
by John Nicholson | Nov 16, 2010 | metrics & analytics
I just posted our first instructional video to YouTube. It covers an approach we use often to track and measure our SEO effectiveness. If 12 minutes of this stuff isn’t enough for you, check out my companion article to the video. Please let us know what you...
