Recruiting Participants for Ongoing User Research

We recruit many types of consumers within 2 broad areas: 1) buyers and decision-makers for sales-focused websites and consumer products, and 2) users of software, applications, products, and services.

Within these areas, we have experience recruiting across a wide range of criteria, including: mass market to niche, students to seniors, lower literacy to highly-educated, discount shoppers to luxury buyers, and techies to newbies.

Where do we find consumer participants? We use a variety of sources depending on the project and audience, such as: customer lists, website intercepts, research panels, social media outreach and ads, and Craigslist.

For most projects, we select participants after 2 rigorous screening rounds: 1) candidates first fill out a web-based questionnaire; 2) we narrow the pool and then call candidates for 1:1 phone screens.

Need to conduct research with buyers and decision-makers for enterprise products and services?  Looking to interview or observe users of enterprise B2B software or systems?

We recruit professionals from large organizations across many industries: financial, health, government, IT/software, non-profit, travel, education and more. From front-line staff to C-suite executives, from product newbies to daily users.

How do we recruit enterprise pros? We leverage a variety of sources, including: emails to corporate customer lists, website surveys, newsletter ads, research panels, and social media outreach.  When it’s a hard-to-reach enterprise pro, we often use our secret weapon: hyper-targeted ads and messages on LinkedIn. 

For most B2B projects, we use 2 rounds of customized screening to select participants: a web-based written screener and, later, a 10-minute phone interview.

We are experts at recruiting a wide range of roles from SMBs and mid-market companies for user research. These include owners, managers and specialists in a buyer or decision influencer role — as well as users of business software and systems.

From doctors to IT administrators to front-desk staff. From local businesses to national franchises.

To ensure we find high-quality research participants, we draw from a diverse set of sources: business customer lists, website popups, social media promotion and LinkedIn ads. We narrow candidates through customized web and phone screeners. 

Want to conduct research with your organization’s employees? We can recruit users for technology-related research — such as an intranet and internal software — as well as non-digital company processes, workflows and systems.

We’ve recruited small batches of employees for qualitative interviews all the way up to 1,000+ staff members for a companywide UX research panel for enterprise tools.

To attract and select your employees for research, we collaborate with you and consider tools like email campaigns, intranet ads, and — for large-scale efforts — recruitment marketing websites.