UX Audit Service for Websites, Software & Apps

Looking for an expert-led user experience evaluation or usability audit? Our nimble consulting team can lead an actionable, research-driven UX review of your website, software or app. See why teams at the United Nations, GEICO and AARP work with us to spot opportunities with their digital products and systems.

How a Holistic UX Evaluation Helped BI Transform Its Enterprise Software

For 40 years, Boulder-based BI Incorporated has been the leader in electronic monitoring products and services. It has grown to over 1,000 employees and works with 1,400 government agencies at the federal, state and local levels.

BI recently partnered with Marketade to conduct a comprehensive user experience evaluation of its enterprise software platform, TotalAccess. Over 4 months, we led a 3-phase project:

1. Assess Current Experience

We visited 3 customer sites, observing and interviewing 3 core user groups to understand their experience with the software. We then led a 1-day workshop to align on the 3 biggest UX problem areas, and to generate solution ideas for each.

2. Prototype & Test

We quickly prototyped the top solution ideas from the workshop. We then visited 2 new customer sites and tested the concepts with 12 users in 1:1 moderated usability sessions. In a second 1-day workshop, the BI team watched and analyzed the research and identified problems, solutions and next steps with the concepts.

3. Expand & Train

We closed the project by conducting a heuristic (expert) review of the software and by leading a 1-day design thinking training workshop for about 50 BI developers. The expert review allowed us to move beyond the biggest UX opportunities and tackle the remaining tasks and flows in this complex software. The developer training ensured that BI was empowered to implement the UX directions that came out of the project, and to bring a human-centered approach to future iterations of the software.

“Fantastic. I loved the the process to brainstorm at a very abstract level and then quickly distill that into real action items.”

Michael Cooke

Director of Software Engineering, BI Incorporated

More UX Audit Examples

United Nations

Led a research-based UX evaluation of 3 data platforms used by government agencies in over 200 countries. Moderated UX test sessions with 10 global users. Analyzed analytics data. And facilitated a 1-day workshop that ended with solution sketches.


Conducted 8 usability test sessions for an AARP web property — with a mix of desktop and mobile users. Supplemented this with a heuristic evaluation. Identified and prioritized 24 UX issues, and provided recommendations for each.


Partnered with this top 5 ad agency to conduct 3 UX audits for a top 20 global pharma company. Used human factors evaluation methods for 2 consumer websites and 1 professional site — supplemented with analytics and session replay data. Prioritized 75+ recommendations.

3 Types of UX Audits

Option 1: Testing, Workshop & Report

Our most popular service. We do the hard parts: planning, recruiting, and moderating test sessions with representative users. You join for the fun part: a 1-day remote workshop that aligns your team around UX problems and solutions. Then we wrap it up with a summary report.

We recommend this option in most cases. See why below.

Option 2: Testing & Report

Similar to option 1, except without the 1-day workshop. Instead, our experts analyze the research, identify and prioritize UX problems, and recommend solutions. We share everything with you in a presentation and a report.

We only recommend this option if you can’t get your team together for a workshop.

Option 3: Expert Review & Report

Here we skip the testing and instead put ourselves in the shoes of your users as we evaluate your site or software against UX best practices.  We identify and rank the problems, and recommend solutions. As with Option 2, we send you a report and walk through the top findings in a presentation.

We only recommend this approach if your industry’s regulations make it very difficult to test with real users.

Why We Recommend Option 1 — Team Sport Audits

Seeing is believing

Watching users struggle has a huge motivating impact on designers, developers and stakeholders. But a few clips in a report doesn’t cut it. Watching full sessions throughout a morning does.

Alignment is really hard

Watching users and analyzing data together has a magical power: it builds a shared, objective understanding about the biggest problems worth solving. This saves you a ton down the road by reducing rework, delays and failed launches.

You are the experts

We see it over and over … your team’s solutions beat a UX consultant’s ideas. But only if you watch users in depth and go through a rigorous analysis and ideation process. That’s the biggest value we bring — not our solution ideas.

Data to deadlines in a day

We know how hard it is to turn research into changes that launch. That’s why our workshops don’t end until every top solution has a next step, an owner, and a deadline. Going from messy data to clear next steps in 1 day builds excitement and momentum.

“Working with Marketade has been an amazing experience. I highly recommended them to anyone!”

Hung Ngo

Senior UX Designer, PenFed Credit Union