by John Nicholson | Nov 29, 2011 | books
We’ve been drinking the Lean Startup kool-aid here at Marketade … and boy does it taste good. Here’s my review of the book by Eric Ries. Its ideas and stories are among the most inspiring and mind-altering that I’ve read in a long time. I...
by John Nicholson | Sep 27, 2011 | books
For our latest newsletter I’ve written a review of Willpower, the new book from NY Times science columnist John Tierney and FSU psychologist Roy Baumeister. It’s the best book I’ve read in a while and I encourage you to buy it and then share your...
by John Nicholson | Jul 12, 2011 | books
A few months ago, we made 2 costly mistakes on client projects in a 2-week window – mistakes we never should have made. In the first case, we were adding advanced tracking to a client’s Contact Us form so we could better see what search keywords were driving...
by John Nicholson | May 23, 2011 | books
For the new issue of our newsletter I review Yes! 50 Scientifically Proven Ways to Be Persuasive, a book from 3 leading social psychologists, including heavyweight Robert Cialdini. It’s a fun book and has applications for just about anyone. Check out my review...
by John Nicholson | Mar 15, 2011 | books
A couple years ago the NY Times ran a great piece on the science of concentration that highlighted the work of science writer Winifred Gallagher and her book Rapt. I recently got around to reading the book, a survey of current research from psychologists,...
