Results from SEO makeover for PhotoTour DC

Back in October, we selected PhotoTour DC (previously PhotoTour Excursions) as the winner of our first SEO makeover contest for DC small businesses.  We’ve had a lot of fun working with Lynford Morton during this process and, as we draw a close to this makeover, are...

Title tags and SEO: a primer

For our latest newsletter I’ve written an article on title tag optimization — what I call the “easiest way to boost your Google rankings.”  If you’ve read the article and have feedback or questions, please submit them below. Given that we often spend 5+ hours on Step...

Making Sense of the Mobile Web

In the past few years, mobile web browsing has exploded with the introduction of devices such as the iPhone. This growth has companies everywhere scrambling to come up with ways to adapt to their customers’ rapidly changing information needs and to leverage the...

Review of Rapt: Attention and the Focused Life

In our latest newsletter we’re trying out a new “practical book review” feature that focuses on work-related takeaways from something we’ve recently read and enjoyed.  First up is a book called Rapt and you can read my takeaways here. I originally included a longer...